What is Growth Hacking?

The world of digital marketing is stuffed with buzzwords. Some techniques come and go, others are here to stay and become a woven and integral part of any good marketing strategy. Growth hacking was a term that was coined in 2010 and has since garnered a considerable amount of attention....

The Rise and Rise of Influencer Marketing

It began when Instagram influencers exploded in popularity. Influencer marketing takes advantage of these everyday people that have achieved fame and following through their social media channels, usually because a vast group of people love their voice or their style. Influencer marketing uses these key leaders to promote a brand,...