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Is Customer Retention The Key To More Sales & Revenue?

Most marketing strategies are geared toward customer acquisition, that is, attracting and converting people into customers. It is true that the growth and profitability of a business relies heavily on the steady influx of new customers. This is why a lot of companies spend most of their marketing budgets on...

When & How To Respond To Online Reviews?

Every business owner knows that reputation management is essential in maintaining an image that reflects your brand and in turn, encourages people to become customers. The prevalence of the online marketplace has heightened the importance of reputation and redefined the way the brands are perceived by the general public. Traditionally,...

Local SEO: Best Practices 2019

By now, everyone in the marketing world is aware of the unmatched potential of localised SEO and the traffic and revenue it can attract for local businesses. The nature of search itself continues to adapt and evolve, as Google’s algorithms get smarter and search terms get shorter. As users, we...

How LinkedIn’s new Reactions will help your Content Strategy

LinkedIn is the world’s largest professional networking website, with users building industry connections, staying in touch with colleagues, and engaging in discussions on a range of work-related topics. The endless conversations between members include industry news and updates, everyday work experiences, job searching and job opportunities, and effective workplace environments,...

How to Appear in Google’s Featured snippets and “People Also Ask” Section

Featured snippets and 'People Also Ask' are Google's newest search innovation, simplifying the search journey more than ever before and keeping users engaged on their network. It's a tangible example of Google's application of machine learning and an example at what we can come to expect from search engines. This...

A New Face For Facebook

Source: Facebook   After unveiling a new circular logo with a predominately white app design, Facebook CEO Mark Zuckerberg has announced a major shift in the app’s operations, announcing that “the future is private.” Zuckerberg hopes to make Facebook more privacy-centric, after acknowledging the company’s weak privacy reputation. A rocky...

Building Domain Authority & PageRank for SEO Success

SEO is not referred to as a art for no reason. Search rankings are integral in generating traffic to a website. Without web traffic not only is your company invisible to the online world, but there is no way potential customers can access your products and services online. Any ethical...

How to Optimise LinkedIn Marketing

LinkedIn is the professional social platform that has made its name connecting and growing the professional network of people worldwide. With a firm focus on career development and recruitment, you’d be forgiven for thinking LinkedIn is purely for job seekers. LinkedIn is similar to its social counterparts in its emphasis...