How LinkedIn’s new Reactions will help your Content Strategy

LinkedIn is the world’s largest professional networking website, with users building industry connections, staying in touch with colleagues, and engaging in discussions on a range of work-related topics. The endless conversations between members include industry news and updates, everyday work experiences, job searching and job opportunities, and effective workplace environments,...

How to Appear in Google’s Featured snippets and “People Also Ask” Section

Featured snippets and 'People Also Ask' are Google's newest search innovation, simplifying the search journey more than ever before and keeping users engaged on their network. It's a tangible example of Google's application of machine learning and an example at what we can come to expect from search engines. This...

A New Face For Facebook

Source: Facebook After unveiling a new circular logo with a predominately white app design, Facebook CEO Mark Zuckerberg has announced a major shift in the app’s operations, announcing that “the future is private.” Zuckerberg hopes to make Facebook more privacy-centric, after acknowledging the company’s weak privacy reputation. A rocky past...

Building Domain Authority & PageRank for SEO Success

SEO is not referred to as a art for no reason. Search rankings are integral in generating traffic to a website. Without web traffic not only is your company invisible to the online world, but there is no way potential customers can access your products and services online. Any ethical...

How to Optimise LinkedIn Marketing

LinkedIn is the professional social platform that has made its name connecting and growing the professional network of people worldwide. With a firm focus on career development and recruitment, you’d be forgiven for thinking LinkedIn is purely for job seekers. LinkedIn is similar to its social counterparts in its emphasis...

Check Out Instagram’s New Checkout

Instagram has recently allowed its US customers to purchase products from over 20 retailers, including Adidas, Michael Kors and Zara, all without leaving the app. This is an advancement from their previous shopping feature, which directed consumers to the brands’ website. This brings about a new wave of e-commerce convenience...

How to Use PPC & SEO Together

Whilst PPC and SEO serve singular purposes, incorporating them as part of a comprehensive marketing strategy will not only help to attract more traffic to your site, but could give your business that extra boost when it comes to brand recognition and web domination. It’s no secret in the current...