A/B Testing
Here at One Stop Media, we combine experience and passion to deliver real results. We are serious when it comes to website optimization and use the latest technology to ensure you get the most out of your investment.
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A/B Testing
We use A/B testing as part of a website optimization process to guarantee you real conversion results. A/B testing consists of running variations of the same page, ad or campaign to determine which variation generates the most engagement. Whether it be for lead pages, checkout, campaigns or headline propositions, A/B testing is a valuable way to track the resonance of your marketing message. We are offer comprehensive A/B testing services that provide your business with tangible data to improve your customer’s experience and your businesses outreach.
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As the first and often the last thing visitors see, headlines are integral to test as they may prove the difference between a user staying or leaving your site.
Websites have varying entry points as visitors enter your site through pages which correlate to their search. We collect the data to review your most visited pages. We use this information to evaluate your current performance and conversions. We then A/B test your top landing page copy to thereby improve your overall conversions.
We collate your businesses analytical information to provide us with the insight and understanding to know where to start. This will tell us where your site is performing best and where the improvement can come from. We identify your pages with both low and high conversion and drop off rates. We use A/B testing to help to achieve your overall marketing goals.
After formulating the variations we launch the experiment and monitor the activity. Visitors to your site, app or campaign will be randomly assigned a variation and their response/interaction will be measured and compared.
