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A Guide to Digital Marketing: How to Market Your Business During The Coronavirus

The global pandemic that is COVID-19 has turned normal business practices upside down.

In the last couple of weeks, Australia is slowly but steadily seeing a light at the end of the tunnel. We’re able to visit family members and businesses are starting to re-open their doors. But we’re not out of the woods yet.

As the effects of COVID-19 continue to make an impact on all business sectors, it’s vital that business owners are able to minimise the financial impact COVID-19 is having on their bottom line.

History has proven that if you cut less during the bad times, you’ll gain more in the better times.

Effective marketing offers your customers a reason to purchase from you rather than your competitors. Under the ongoing challenges of coronavirus, marketing can also be a valuable tool in keeping customers loyal to your business.

One Stop Media is an online marketing agency in Melbourne offering a range of digital marketing services to get your business results. From email marketing to SEO and content, we have the knowledge and skills to help businesses succeed during the pandemic and into the future.

What follows is a guide on how to market your business during COVID-19.

Tips for all marketing executions

If you haven’t already, it’s worth considering updating your marketing plan to suit the current coronavirus situation. Now is not about the hard sell, it’s about staying relevant and focusing on keeping customers loyal to your business.

● Increase digital marketing – with more people working from home and reluctant to visit brick-and-mortar stores, eCommerce and online businesses are thriving.
● Be empathetic – make sure your messages are sensitive to how people are feeling at this time, avoid being alarmist and seeming to capitalise on the current situation.
● Be relevant – don’t waste your precious budget on marketing travel services and events, it’s still not the right time.
● Keep your customers updated – provide a source of information to your customers, let them know what your business is up to and if there have been any changes to your products and services.

As an online digital marketing agency in Melbourne, One Stop Media is able to assist you with the most effective strategies to market your business during coronavirus.

Optimise your SEO

Search Engine Optimisation (SEO) is the organic way to improve your business’ results rankings in search engines such as Google. It requires a long-term and multifaceted approach, including identifying target keywords most relevant to your business and your customers, optimising your website pages, blogs and other content with those keywords, and acquiring backlinks to authenticate your website and business.

As a business owner, SEO can be a challenging undertaking. At One Stop Media, our online digital marketing specialists in Melbourne partner with our clients to deliver powerful search strategies, helping them to achieve high-ranking search results that get customers.

A strong SEO strategy now will also set up your business for success after the crisis.

Social media marketing

The world is online more than ever right now. Social media usage is up 70% as people turn to their phones for connection, entertainment, news and information. This increased reach, engagement, and time spent across all social platforms means it’s critical for your business to have a strong social presence.

Creating and posting consistent, quality content takes time and effort. To help you stay present and relevant for your customers, engaging the services of an Online Marketing Agency can help.

At One Stop Media, our social army is equipped with the freshest ideas and latest marketing insights to boost your brand’s social presence. Our digital marketing experts can help integrate social marketing into your overall marketing strategy to not only promote your company but to function as an invaluable tool to interact directly with your customer base at this critical time.

Email marketing

What brands do right now affects how customers will choose to spend their money in the future.

Email marketing is a great way to nurture your customers and keep your brand top-of-mind. It offers a way to connect with your audience one-on-one, build trust and keep customers engaged. You can be confident knowing that you’re targeting the right audience as your content only goes out to people that have opted to subscribe to your emails.

Here are some thought-starters:

● Build relationships with customers and remind them about your business.
● Communicate any changes with multiple customers at once by sending bulk emails.
● Keep your customers in-the-know about special offers and promotions.
● Share valuable content to keep them engaged.
● Increase conversions by providing links to your website and contact information.

One Stop Media can help you incorporate email marketing into your digital marketing strategy to reinforce your brand, maintain connections with customers and keep them loyal to your business during and after COVID-19.

Get help with digital marketing

As a top-rated online digital marketing agency in Melbourne, One Stop Media provides expert digital marketing strategy and solutions to meet your business needs. Our team of specialists can help you with:

● website design and development
● ecommerce solutions
● content marketing
● SEO
● blogger outreach
● google ads
● social media marketing
● email marketing
● reputation management
● A/B testing
● and general digital marketing business help during COVID-19.

Contact us on 1300 305 619 today to discuss how we can help market your business during the corona virus and beyond.