About Tracking Tools
Conversion tracking tools are used to measure how site visitors interact with your website. The action they take can vary depending on your goal. For example, do you want them to contact you, buy a product or sign up for your newsletter? In short, conversion tracking tools tell us if we’re hitting our goals.
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5 Key Features
Know Your Target Audience
See What Your Website Visitors Are Up To
Advertising And Campaign Performance
Cross Device And Cross-platform Measurement
Trace The Source Of Web Traffic
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You might think your call-to-action sign looks good, but is it actually converting? Heat maps help you visualise where your visitors are clicking, and which parts of your site remain cold.
In real-time, you can record each visitor’s journey through the conversion funnel. See which steps are encouraging and which steps are causing them to drop off.
Use insights from reports to see how visitors are engaging with on-site forms. Are they happy to fill out every field, or do you need to make changes to keep things simpler?
Your findings can answer many unsolved mysteries. You’ll be able to get real-time insights on how consumers are enjoying (or not enjoying) your website, so you can improve their online experience and connection with your brand.