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When & How To Respond To Online Reviews?

Every business owner knows that reputation management is essential in maintaining an image that reflects your brand and in turn, encourages people to become customers. The prevalence of the online marketplace has heightened the importance of reputation and redefined the way the brands are perceived by the general public. Traditionally,...

Local SEO: Best Practices 2019

By now, everyone in the marketing world is aware of the unmatched potential of localised SEO and the traffic and revenue it can attract for local businesses. The nature of search itself continues to adapt and evolve, as Google’s algorithms get smarter and search terms get shorter. As users, we...

How to Appear in Google’s Featured snippets and “People Also Ask” Section

Featured snippets and 'People Also Ask' are Google's newest search innovation, simplifying the search journey more than ever before and keeping users engaged on their network. It's a tangible example of Google's application of machine learning and an example at what we can come to expect from search engines. This...