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Is Customer Retention The Key To More Sales & Revenue?

Most marketing strategies are geared toward customer acquisition, that is, attracting and converting people into customers. It is true that the growth and profitability of a business relies heavily on the steady influx of new customers. This is why a lot of companies spend most of their marketing budgets on...

What is Growth Hacking?

The world of digital marketing is stuffed with buzzwords. Some techniques come and go, others are here to stay and become a woven and integral part of any good marketing strategy. Growth hacking was a term that was coined in 2010 and has since garnered a considerable amount of attention....