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How to Optimise LinkedIn Marketing

LinkedIn is the professional social platform that has made its name connecting and growing the professional network of people worldwide. With a firm focus on career development and recruitment, you’d be forgiven for thinking LinkedIn is purely for job seekers. LinkedIn is similar to its social counterparts in its emphasis...

Why does email marketing work so well?

Among the biggest mistakes a business owner could make is to assume that email marketing has lost it’s cool in the current digital climate. A solid email marketing strategy can place you in a fantastic position to engage your target market. A great email offer goes far beyond standard spiel...

Google AdWords for Small Business- Does it Work?

Do you use Google AdWords? Chances are, if you’re a small business owner it’s been the recommended course of action any time you’ve mentioned your marketing ideas. PPC stands for pay-per-click. It is a model of internet marketing on which advertisers pay a set amount each time an advertisement they...

Three Characteristics of a Solid Logo

Logo design is an exciting and fun adventure for any business owner to take- but it can quickly go wrong if the intention of a logo isn’t fully understood. So, what do you know about truly effective logos, and how can you ensure that your logo embodies all the features...

We Need To Talk About Your Blog Or Lack Of It

Let’s talk about critical aspects of your online business. Namely, your blog. How long has it been since you last hit the publish button on your blog page? If it’s been longer than a couple of weeks, you need to read on. We want you to know what you’re missing...