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Daryl’s Tree Care

USER EXPERIENCE - CONVERSIONS - MOBILE - DRIVEN ONLINE PRESENCE - ROI TRACKING - PAID AND FREE ADS

Daryl’s Tree Care and Surgery is a Melbourne based business in Victoria. Offering sales, reliable and prompt tree care, tree removal, stump removal, tree pruning, and more, their team of highly qualified professionals service residences throughout the city and country Victoria. Daryl’s Tree Care and Surgery employ only experienced arborists and staff, focusing on the delivery of quality services to clients and holding the strongest focus on safety.
PROJECT DATE

20, Dec 2013

GOAL

One Stop Media supported Daryl’s Tree Care and Surgery by creating a strategy to increase online presence and increase their sales.

BACKGROUND

Daryl's Tree care and Surgery came to us with a website that hand presence on search engines and web pages were not at all search engine optimised.

PRE - CAMPAIGN ANALYSIS

Before implementing a strategic campaign, our team conducted keyword and market research in order to analyse competitors rankings based on our targeted keywords.

The Challenge

Our goal for Daryl’s Tree Care was to improve online presence within major search engines and to achieve a #1 page ranking for the select list of targeted keywords and phrases. used to gain that presence.

OBJECTIVES

  • Bring a higher value to user experience and user engagement of visitors that are driven by organic, paid and other forms of advertising. This was orchestrated by strategic website design changes.
  • Increasing conversation rates via the implementation of call to action buttons and other modifications that would increase overall revenue for the business.
  • Mobile optimisation to increase profit and engagement by establishing a more robust online presence on the internet, while utilising the variety of paid and free advertising media available.
  • Tracking the success driven by each online marketing platform and measuring that success against revenue generated so the correct ROI can be calculated for every dollar spent.
  • Continuous analysis and monitoring in order to generate optimised ROI by strategic changes in budget spent on both paid and free advertising media.

The Solution

The budget was planned in accordance with Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) and to produce a maximum ROI.

Essential updates were made in the website design prior to any strategy implemented for SEO or SEM. These changes included altering the delivery of existing content so that information provided was consistent in flow and delivery at critical moments during user engagement.

We optimised the loading speed of the website via image optimisation, CSS, javascript, and other similar tools.

With a view to building and maintaining trust in the viewer’s mind, call to action tools such as the “Click to Call” button and the “online support” options were introduced. This enabled consumers to take control of their experience, and in turn, this led to an increase in business for Daryl’s Tree Care.

The adoption of a more responsive structure gave viewers an optimised experience of the website from device to device.

Get in Touch

We’ve got an energetic team of 40+ people, including consultants, analysts, designers, developers and strategists who are ready to make your business thrive. Nothing stands in our way when it comes to delivering digital marketing results that will take your business to the next level.
How we did
Daryl’s tree care and Surgery is a top agency offering a wide range of tree care services to residents of Melbourne, Victoria and its suburbs. It has a high turnover and a packed client portfolio.
But prior to their engagement with us, it had not always been so. In 2013, they recognised the need for intervention. One Stop Media was able to work closely with Daryl’s Tree Care and Surgery to identify areas for improvement and find a way to resolve the stagnating situation they business was in.
Our analysis pointed to a combination of concerns. A poor inline presence was contributing to many missed business opportunities. One StopMedia analysts were able to mark out a viable solution with optimised SEO strategies that would ensure increased online visibility for Daryl’s Tree Care Surgery, along with higher rankings on results pages of the major search engines.
They became quickly accessible to those seeking arborist services in the Melbourne area and surrounding locations. Shortly after our engagement, the business began to experience growth and further productivity, and today, the organisation has emerged as leader in the industry.
Current Ranking on google.com.au
all 65 keywords are visible
Combine this with an effective organic digital marketing strategy, and your website’s visibility will soar. It will be able to appear in the top SERPs twice, giving your company double the visibility in the Melbourne community and worldwide. With great SEM management, your content has the potential to reach an incredible amount of new customers.
KEYWORDS
RANKING
Tree Surgery
#2
Professional Tree Service
#2
Possum Guards
#2
Tree Care
#2
Tree Pruning
#4
Tree Pruning Companies
#4
Tree Care Service
#4
Tree Trimming
#5
65 keywords targeted: initial ranking – not in top 100 at the start of the campaign.
Our Results
The new Daryl’s Tree Care and Surgery website has considerably strengthened their brand and digital strategy by making content more accessible, information more readily available and getting quotes and updates a fully self-serve reality.
Call to action and an increase in loading speed have seen an impressive change in website bounce rates, with calls and service enquiries increasing significantly.

92%

Lead Increase

76%

Organic growth

290%

Return on Investment

Meet Our team

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Ralph Kalsi
Founder & Head Of Growth
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Cory-dean West
Digital Strategist
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Nadeem Shaikh
Cto / Blockchain Developer
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Rantej Kandola
Head Of Seo
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Mayuran Chelvachandran
Account Manager
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Nipun Perera
PPC Manager
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Ainslee Baruhas
Digital Pr & Outreach Specialist
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Emma Severin
Content Writer