02, Feb 2016
Improving online presence on major search engines. To achieve page #1 rankings for a select list of targeted keywords and phrases and generate leads.
The website stagnated with a poor presence across search engines. Existing website pages were not search engine optimised.
One Stop Media executed keyword and market research with the view to analyse competitor ranking, based on our targeted keywords. ACFE back links were also analysed.
With the goal of achieving page #1 rankings, our goal was to optimise the online presence of ACFE across major search engines with the use of targeted keywords.
A range of call to action buttons was introduced to streamline the viewer’s experience of navigating the site and experience as a student. “Enquire Now” and “Apply Online” made it possible for students to engage with the service out of strict business hours.
While this works to create leads for business, it also secures a trust bond between the consumer and the service offered.
The website was converted into a more user-friendly structure. This responsive design allowed for the user to access all information in a simple, easy to use website experience that works well regardless of the device the viewer is using.
ACFE is a thriving service managed by team of highly qualified educators training students to be qualified health practitioners in Australia. They are referred to by thousands of students each year.
However, prior to engaging with One Stop Media in 2015, the organisation lacked online drive in comparison to their competitors and needed assistance in streamlining and improving their position in the modern digital landscape.
On analysing their website, we found that ACFE had a very poor online presence and were commonly overlooked for business opportunities due to this lack of online presence.
One Stop Media professionals developed an effective plan and SEO strategy that would provide the agency with stronger online reach, visibility and ranking across major search engines.
This strategy made ACFE very accessible to students looking for similar educational services in Melbourne from smartphones and other devices.
Soon after our engagement, course enquiries and sales and enrolments had grown exponentially and today, ACFE have forged their position as leaders in their field of health educators.
Current Ranking on google.com.au
all 65 keywords are visible
|iron program for nurses||#1|
|iron program for nurses in australia||#2|
|nursing course melbourne||#3|
|bridging course melbourne||#5|
|nurse bridging course australia||#6|
65 keywords targeted: initial ranking – not in top 100 at the start of the campaign.
Return on Investment
The new ACFE website has reinforced the organisations brand and digital strategy by making content more accessible, information more readily available and the availability of arranging online quotes and related services with call to action prompts.
Significant changes in the website bounce rate have been observed after we increased the loading speed of the website, and the availability of the “Enquire Now” and “Apply Online” buttons have increased leads and enquiries about the range of services ACFE offer.
One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
We just opened our new hairdressing salon and wanted a clean, welcoming website to get our name out there. Ralph and Nick designed a fabulous website for us that garnered a lot of compliments. They listened and gave us what we wanted even though I was a very fussy client. Thanks again guys! Opal
Our catchy green website created by One Stop Media is very well presented to introduce our love of tree care to its visitors. We have found that the marketing campaign has helped our business grow and increased number of calls we are receiving. We are very happy with the return we get....
I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!