08, Aug 2017
Improving online presence on major search engines and to achieve page #1 rankings for a select list of targeted keywords and phrases and generate leads.
The website had a low presence in search engines. Web pages were not search engine optimised.
Our team carried out keyword and market research to analyse competitors rankings based on our targeted keywords. We also analysed their back-links.
The goal was improving ADC online presence on major search engines and to achieve page #1 ranking for a select list of targeted keywords and phrases.
A considerable budget was planned out to assign to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) and to drive maximum ROI.
We introduced a number of call to action options that would establish viewers trust and allow them to gain control of their first experience with the business, which ultimately increased leads in sales for the business.
The website structure was also addressed and converted into a more responsive experience regardless of the device used by the viewer.
ADC offers highly accessible fine jewellery consultative service to clients. However, service accessibility was a problem in the past, when ADC had low visibility in the highly competitive fine jewellery market.
Approaching One Stop Media in 2017 to spearhead a digital marketing campaign that enabled ADC to gain a higher profile online, opportunities were opened up for a new sales market that some of their competitors had already begun to capitalise on.
Upon analysing the ADC website, our team found that their poor online presence was a hefty contributor to many lost sales opportunities.
Our professionals thereby identified a number of effective plans, and optimised SEO strategies that would ensure the agency had increased online visibility, placing the company in a better position to achieve high rankings on results pages of major search engines.
This made them quickly accessible to those looking for consultative jewellery experiences in Melbourne from smartphones and other internet-enabled devices. Soon, business enquiries and sales and conversions had begun to grow exponentially and today, TR consulting has emerged as one of the leaders in their field.
Current Ranking on google.com.au
all 65 keywords are visible
|engagement rings melbourne CBD||#1|
|diamond engagement rings melbourne||#3|
|melbourne engagement ring||#3|
|engagement rings melbourne||#4|
|diamond engagement rings||#4|
65 keywords targeted: initial ranking – not in top 100 at the start of the campaign.
Return on Investment
The new ADC website supports and strengthens the ADC brand and digital strategy, making content more accessible and essential information more readily available to the user.
A notable change in website bounce was observed by increasing the loading speed and implementing call to action. Implementation of “Explore Collection” and “Schedule Appointment” buttons has shown a considerable positive change in calls and enquiry about the consultative services available at ADC.
One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
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Our catchy green website created by One Stop Media is very well presented to introduce our love of tree care to its visitors. We have found that the marketing campaign has helped our business grow and increased number of calls we are receiving. We are very happy with the return we get....
I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!