Daryl's Tree care
Business Date

Project date

20, Dec 2013

Business goal

goal

One Stop Media supported Daryl’s Tree Care and Surgery by creating a strategy to increase online presence and increase their sales.

business icon

background

Daryl's Tree care and Surgery came to us with a website that hand presence on search engines and web pages were not at all search engine optimised.

Pre Campaign Analysis

pre - campaign analysis

Before implementing a strategic campaign, our team conducted keyword and market research in order to analyse competitors rankings based on our targeted keywords. We also carried out analysis on the company’s backlinks.

The Challenge

Our goal for Daryl’s Tree Care was to improve online presence within major search engines and to achieve a #1 page ranking for the select list of targeted keywords and phrases. used to gain that presence.

OBJECTIVES

  • Bring a higher value to user experience and user engagement of visitors that are driven by organic, paid and other forms of advertising. This was orchestrated by strategic website design changes.
  • Increasing conversation rates via the implementation of call to action buttons and other modifications that would increase overall revenue for the business.
  • Mobile optimisation to increase profit and engagement by establishing a more robust online presence on the internet, while utilising the variety of paid and free advertising media available.
  • Tracking the success driven by each online marketing platform and measuring that success against revenue generated so the correct ROI can be calculated for every dollar spent.
  • Continuous analysis and monitoring in order to generate optimised ROI by strategic changes in budget spent on both paid and free advertising media.
The Solution

The budget was planned in accordance with Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) and to produce a maximum ROI.

Essential updates were made in the website design prior to any strategy implemented for SEO or SEM.  These changes included altering the delivery of existing content so that information provided was consistent in flow and delivery at critical moments during user engagement.

We optimised the loading speed of the website via image optimisation, CSS, javascript, and other similar tools.

With a view to building and maintaining trust in the viewer’s mind, call to action tools such as the “Click to Call” button and the “online support” options were introduced. This enabled consumers to take control of their experience, and in turn, this led to an increase in business for Daryl’s Tree Care.

The adoption of a more responsive structure gave viewers an optimised experience of the website from device to device.

How we did

Daryl’s tree care and Surgery is a top agency offering a wide range of tree care services to residents of Melbourne, Victoria and its suburbs. It has a high turnover and a packed client portfolio.

But prior to their engagement with us, it had not always been so. In 2013, they recognised the need for intervention. One Stop Media was able to work closely with Daryl’s Tree Care and Surgery to identify areas for improvement and find a way to resolve the stagnating situation they business was in.

Our analysis pointed to a combination of concerns. A poor inline presence was contributing to many missed business opportunities. One StopMedia analysts were able to mark out a viable solution with optimised SEO strategies that would ensure increased online visibility for Daryl’s Tree Care Surgery, along with higher rankings on results pages of the major search engines.

They became quickly accessible to those seeking arborist services in the Melbourne area and surrounding locations. Shortly after our engagement, the business began to experience growth and further productivity, and today, the organisation has emerged as leader in the industry.

Current Ranking on google.com.au

all 65 keywords are visible

KEYWORDS RANKING
Tree Surgery #2
Professional Tree Service #2
Possum Guards #2
Tree Care #2
Tree Pruning #4
Tree Pruning Companies #4
Tree Care Service #4
Tree Trimming #5

65 keywords targeted: initial ranking – not in top 100 at the start of the campaign.

Daryl's Tree care graph
  • task list

    92%

    Lead Increase

  • web organic growth

    76%

    Organic growth

  • roi

    290%

    Return on Investment

Our Results

The new Daryl’s Tree Care and Surgery website has considerably strengthened their brand and digital strategy by making content more accessible, information more readily available and getting quotes and updates a fully self-serve reality.

Call to action and an increase in loading speed have seen an impressive change in website bounce rates, with calls and service enquiries increasing significantly.

Testimonials

Google Rating
4.8