20, Dec 2013
One Stop Media supported Daryl’s Tree Care and Surgery by creating a strategy to increase online presence and increase their sales.
Daryl's Tree care and Surgery came to us with a website that hand presence on search engines and web pages were not at all search engine optimised.
Before implementing a strategic campaign, our team conducted keyword and market research in order to analyse competitors rankings based on our targeted keywords. We also carried out analysis on the company’s backlinks.
Our goal for Daryl’s Tree Care was to improve online presence within major search engines and to achieve a #1 page ranking for the select list of targeted keywords and phrases. used to gain that presence.
The budget was planned in accordance with Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) and to produce a maximum ROI.
Essential updates were made in the website design prior to any strategy implemented for SEO or SEM. These changes included altering the delivery of existing content so that information provided was consistent in flow and delivery at critical moments during user engagement.
With a view to building and maintaining trust in the viewer’s mind, call to action tools such as the “Click to Call” button and the “online support” options were introduced. This enabled consumers to take control of their experience, and in turn, this led to an increase in business for Daryl’s Tree Care.
The adoption of a more responsive structure gave viewers an optimised experience of the website from device to device.
Daryl’s tree care and Surgery is a top agency offering a wide range of tree care services to residents of Melbourne, Victoria and its suburbs. It has a high turnover and a packed client portfolio.
But prior to their engagement with us, it had not always been so. In 2013, they recognised the need for intervention. One Stop Media was able to work closely with Daryl’s Tree Care and Surgery to identify areas for improvement and find a way to resolve the stagnating situation they business was in.
Our analysis pointed to a combination of concerns. A poor inline presence was contributing to many missed business opportunities. One StopMedia analysts were able to mark out a viable solution with optimised SEO strategies that would ensure increased online visibility for Daryl’s Tree Care Surgery, along with higher rankings on results pages of the major search engines.
They became quickly accessible to those seeking arborist services in the Melbourne area and surrounding locations. Shortly after our engagement, the business began to experience growth and further productivity, and today, the organisation has emerged as leader in the industry.
Current Ranking on google.com.au
all 65 keywords are visible
|Professional Tree Service||#2|
|Tree Pruning Companies||#4|
|Tree Care Service||#4|
65 keywords targeted: initial ranking – not in top 100 at the start of the campaign.
Return on Investment
The new Daryl’s Tree Care and Surgery website has considerably strengthened their brand and digital strategy by making content more accessible, information more readily available and getting quotes and updates a fully self-serve reality.
Call to action and an increase in loading speed have seen an impressive change in website bounce rates, with calls and service enquiries increasing significantly.
One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
We just opened our new hairdressing salon and wanted a clean, welcoming website to get our name out there. Ralph and Nick designed a fabulous website for us that garnered a lot of compliments. They listened and gave us what we wanted even though I was a very fussy client. Thanks again guys! Opal
Our catchy green website created by One Stop Media is very well presented to introduce our love of tree care to its visitors. We have found that the marketing campaign has helped our business grow and increased number of calls we are receiving. We are very happy with the return we get....
I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!