01, Dec 2014
Improving nine presence major search engines. To achieve page #1 rankings for a select list of targeted keywords and phrases and generate leads.
The company website had a very low presence on search engines. Web pages were not search engine optimised.
We carried out keyword and market research to analyse competitors ranking based on our targeted keywords, while also analysing their back-links.
The goal was improving DPI Jewellery’s online presence across major search engines, along with the view to achieving page ranking using a select list of targeted keywords and phrases.
Potential information that establishes brand trust and control in viewer’s mind has been added. Giving viewers the opportunity to select stock and use a shopping cart, plus call to action tools such as the “Call Now” button ultimately increases leads to the business.
The website was converted into responsive structure so that mobile users can view the information easily, regardless of the screen size or device they are using to access the website.
DPI Jewellery offers a huge range of sterling silver and stainless steel products as a wholesale-only service. Servicing the Melbourne metropolitan and surrounding areas, it has a high turnover and a packed client portfolio.
DPI Jewellery had, however, previously struggled to compete with the changing needs of the industry. In 2014, One Stop Media was approached by DPI Jewellery. They had a view to improve their online visibility and to compete more effectively with their competitors who had begun to capitalise on online trading to their advantage. DPI engaged with One StopMedia in order to move into better business methods.
On analysing the DPI Jewellery website we found a number of issues that significantly contributed to their lack of presence online and missed business opportunities.
From here, analysts at One Stop Media were able to develop effective SEO strategies that would address the lack of online visibility experienced by DPI Jewellery and see the business ranking among results pages of the leading search engines.
Soon after this, DPI Jewellery became more accessible to those looking for wholesale jewellery services in Melbourne from smartphones and other internet-enabled devices.
Shortly after our engagement, business enquiries and sales and conversions had begun to grow exponentially and today DPI Jewellery have progressed among healthy top competitors in the industry.
The new DPI Jewellery website has a strengthened brand and digital strategy. This has been acted on, through modifying content to make it more accessible, and through making information more readily available to the consumer, with the features of contact buttons making self-service a possibility for consumers as they interact with the website.
A drastic change in website bounce rates was observed after implementing these changes, with a considerable positive change in calls and enquiry about the services.
One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
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I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!