13, Jul 2013
A shared goal of ramping up TR Consulting’s online presence within major search engines, with the view to gain a page #1 ranking under specific keywords and phrases, thus significantly generating leads.
We identified that the website had poor detection in search engines. Web pages were not search engine optimised.
Keyword market research we carried out assisted in the analysis of competitors rankings based on those keywords. Backlinks were also analysed.
The goal was improving online presence on major search engines and to achieve page ranking for a select list of targeted keywords and phrases.
In order to maximise ROI, the budget addressed Search Engine Optimisation and Search Engine Marketing.
Before implementing any SEO or SEM strategy, some necessary changes to the website design were made, including alterations that made information for the user more accessible and easier to obtain.
With the addition of call to action buttons, for example: the “Live Support” option and “Click to Call”, the viewers trust in the brand was further reinforced. For the consumer, this presents the option to take control and action, while increasing leads for TR Consulting.
A more responsive website structure was adopted in order to improve the overall consumer experience regardless of device size at the point of access to the website.
TR consulting is a top agency offering a wide range of consulting services to residents of Melbourne Victoria and its suburbs. It has a high turnover and a packed client portfolio.
However, this has not always been the case. In 2013 and after identifying stagnating sales and falling behind competitors offering a similar service, TR Consulting approached One Stop Media with the view to find a way to propel the business into a higher gear of productivity.
On analysing their website, we found that they had a very poor online presence and were missing out on business opportunities. Our professionals identified and outlined an effective plan, along with an optimised SEO strategy that would ensure TR Consulting agency had greater online visibility and had increased to higher rankings on results pages of major search engines.
Our strategy placed TR Consulting in a more accessible place to consumers who were seeking business consultancy services in Melbourne from smartphones and other internet-enabled devices. Soon after engaging with One Stop Media, business enquiries, sales and conversions had begun to grow exponentially. Currently, TR Consulting now continues to grow and progress among leaders in their field.
Current Ranking on google.com.au
all 65 keywords are visible
|business consultant Melbourne||#1|
|business consultant services||#1|
|strategic business consultancy||#1|
|small business consultant Melbourne||#2|
|small business consulting service||#2|
|strategic business consultants||#2|
65 keywords targeted: initial ranking – not in top 100 at the start of the campaign.
Return on Investment
The new TR Consulting website reinforces their brand. The digital strategy has also sustained and supported the website, with new content that is more accessible and with information that is easier to find. Obtaining quotes and updates have made a self-serviced experience for the consumer a reality.
Once loading speed was increased and call to action was introduced, a significant change in the website bounce rate was observed.
Implementation of “Click to call” has shown a considerable positive change in calls and enquiry about the service
One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
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I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!