TR consulting case study
Business Date

Project date

13, Jul 2013

Business goal

goal

A shared goal of ramping up TR Consulting’s online presence within major search engines, with the view to gain a page #1 ranking under specific keywords and phrases, thus significantly generating leads.

business icon

background

We identified that the website had poor detection in search engines. Web pages were not search engine optimised.

Pre Campaign Analysis

pre - campaign analysis

Keyword market research we carried out assisted in the analysis of competitors rankings based on those keywords. Backlinks were also analysed.

The Challenge

The goal was improving online presence on major search engines and to achieve page ranking for a select list of targeted keywords and phrases.

Objectives

  • Increase user experience and user engagement of visitors driven by organic, paid and other forms of advertising by strategic website design changes
  • Increasing conversation rates by implementing call to action buttons and other changes to increase the overall revenue of the business
  • Mobile optimisation to increase profit and engagement establishing a strong online presence on the internet utilising a variety of paid and free advertising media available.
  • Tracking the success driven by each online marketing platform and measuring it with revenue generated so the correct ROI can be calculated for every dollar spent.
  • Continuous analysis and monitoring to generate optimised ROI by strategic changes in budget spent for paid and free advertising media.
The Solution

In order to maximise ROI, the budget addressed Search Engine Optimisation and Search Engine Marketing.

Before implementing any SEO or SEM strategy, some necessary changes to the website design were made, including alterations that made information for the user more accessible and easier to obtain.

Increasing the loading speed of the website through image optimisation, javascript, CSS and other tools.

With the addition of call to action buttons, for example: the “Live Support” option and “Click to Call”, the viewers trust in the brand was further reinforced. For the consumer, this presents the option to take control and action, while increasing leads for TR Consulting.

A more responsive website structure was adopted in order to improve the overall consumer experience regardless of device size at the point of access to the website.

How we did

TR consulting is a top agency offering a wide range of consulting services to residents of Melbourne Victoria and its suburbs. It has a high turnover and a packed client portfolio.

However, this has not always been the case. In 2013 and after identifying stagnating sales and falling behind competitors offering a similar service, TR Consulting approached One Stop Media with the view to find a way to propel the business into a higher gear of productivity.

On analysing their website, we found that they had a very poor online presence and were missing out on business opportunities. Our professionals identified and outlined an effective plan, along with an optimised SEO strategy that would ensure TR Consulting agency had greater online visibility and had increased to higher rankings on results pages of major search engines.

Our strategy placed TR Consulting in a more accessible place to consumers who were seeking business consultancy services in Melbourne from smartphones and other internet-enabled devices. Soon after engaging with One Stop Media, business enquiries, sales and conversions had begun to grow exponentially. Currently, TR Consulting now continues to grow and progress among leaders in their field.

Current Ranking on google.com.au

all 65 keywords are visible

KEYWORDS RANKING
business consultant Melbourne #1
business consultants #1
business consultant services #1
strategic business consultancy #1
small business consultant Melbourne #2
small business consulting service #2
strategic business consultants #2

65 keywords targeted: initial ranking – not in top 100 at the start of the campaign.

TR consulting case study
  • task list

    150%

    Lead Increase

  • web organic growth

    500%

    Organic growth

  • roi

    300%

    Return on Investment

Our Results

The new TR Consulting website reinforces their brand. The digital strategy has also sustained and supported the website, with new content that is more accessible and with information that is easier to find. Obtaining quotes and updates have made a self-serviced experience for the consumer a reality.

Once loading speed was increased and call to action was introduced, a significant change in the website bounce rate was observed.

Implementation of “Click to call” has shown a considerable positive change in calls and enquiry about the service

Testimonials

Google Rating
4.8