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How important is this thing called SEM?

Search engine marketing (SEM) is the umbrella term used for the range of online methods you can use to ensure your website and content is ranked highly in search engine results. From highly technical methods conducted behind the scenes on your website to all the promotional campaigns created using off...

Digital Natives – The Millennial Disruptors.

A recent report has proven what industry experts have long suspected. True disruption in the digital market is based on generation demographics. Making up the next generation of consumers and with a population larger than the baby boomers and Gen X, Millennials are much more likely to use and trust...

Mobile Friendly Algorithm

Remember Mobilegeddon and the mobile friendly algorithm that Google launched almost exact to this date last year. Well, it definitely changed the way webmasters perceived the importance of having mobile friendly websites. It also catered to the exponentially growing section of the population that relied more and more on their...