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Google AdWords for Small Business- Does it Work?

Do you use Google AdWords? Chances are, if you’re a small business owner it’s been the recommended course of action any time you’ve mentioned your marketing ideas. PPC stands for pay-per-click. It is a model of internet marketing on which advertisers pay a set amount each time an advertisement they...

Is Blockchain Technology On The Cusp Of Revolutionising Energy Trading Across The Globe?

The growing consensus around the significant benefits of integrating blockchain into everyday business continues in key discussions around energy sharing. So, is it the global solution every consumer has been anticipating? The electrical grid can’t distinguish where energy it receives originates from. Whether electrons are solar, turbine or fossil fuel...

Three Characteristics of a Solid Logo

Logo design is an exciting and fun adventure for any business owner to take- but it can quickly go wrong if the intention of a logo isn’t fully understood. So, what do you know about truly effective logos, and how can you ensure that your logo embodies all the features...

Chatbots and businesses: The New Frontier

We have talked about the new Chatbot technology taking Melbourne by storm is previous blogs, however I think it’s time we talk how it can directly benefit businesses. For businesses focused on attracting local and international audiences, there is no ignoring the Chatbot revolution. Businesses today face the challenge of...