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Part One: Puzzled by SEO & SEM?

Are you confused about what SEM and SEO are? Never even heard of SMM? Let's talk. Now is a good a time as any to give you the bare bones about digital marketing in it’s current shape. First off, SEO… Touted as the journey of optimising a website through a...

TOP TIPS for Brand Relevance in 2018

Today’s consumer is no lay about. In the age of online endorsements, social media marketing, and highly transferrable data, the good news is this: consumers know better than ever how to find you. And, it’s easier than ever to get your brand out there. The bad news? It’s a rough...

The Bare Bones of Google Analytics for Business Owners

You’ve invested time, money and other resources into setting up a website for your business. It looks great and you are excited about having a place for people to learn more about your business, but here’s the clincher: merely having a website will not help you grow. There is more...

Why does email marketing work so well?

Among the biggest mistakes a business owner could make is to assume that email marketing has lost it’s cool in the current digital climate. A solid email marketing strategy can place you in a fantastic position to engage your target market. A great email offer goes far beyond standard spiel...

OSM IN Facebook infographic and Facebook posts

1. Have you blogged today? When it comes to making a connection with your audience, blogging is one of the best ways to engage on a meaningful level with your audience. Blogging allows you to build your brand, your traffic and your influence, and all this while helping you become...

The Rise and Rise of Influencer Marketing

It began when Instagram influencers exploded in popularity. Influencer marketing takes advantage of these everyday people that have achieved fame and following through their social media channels, usually because a vast group of people love their voice or their style. Influencer marketing uses these key leaders to promote a brand,...