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Part One: Puzzled by SEO & SEM?

Are you confused about what SEM and SEO are? Never even heard of SMM? Let's talk. Now is a good a time as any to give you the bare bones about digital marketing in it’s current shape. First off, SEO… Touted as the journey of optimising a website through a...

TOP TIPS for Brand Relevance in 2018

Today’s consumer is no lay about. In the age of online endorsements, social media marketing, and highly transferrable data, the good news is this: consumers know better than ever how to find you. And, it’s easier than ever to get your brand out there. The bad news? It’s a rough...

Why does email marketing work so well?

Among the biggest mistakes a business owner could make is to assume that email marketing has lost it’s cool in the current digital climate. A solid email marketing strategy can place you in a fantastic position to engage your target market. A great email offer goes far beyond standard spiel...

The Rise and Rise of Influencer Marketing

It began when Instagram influencers exploded in popularity. Influencer marketing takes advantage of these everyday people that have achieved fame and following through their social media channels, usually because a vast group of people love their voice or their style. Influencer marketing uses these key leaders to promote a brand,...

What’s the Best Digital Marketing Strategy for your Small Business?

With 2018 hot on our heels, small businesses around Melbourne and Australia are thinking about the best marketing strategies to adopt moving forward. There's no cookie-cutter approach to choosing the right digital marketing plan, as every business and startup is completely unique. Instead, your plan should depend on your industry,...

SEO Trends and Techniques for 2018

Is it really almost 2018? It seems like only yesterday that we were preparing for our 2017 SEO strategies. Digital marketing companies have an obligation to always think towards the future, it's no longer enough just to keep up with trends. Instead, we have to predict them. Before we lay...