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Part One: Puzzled by SEO & SEM?

Are you confused about what SEM and SEO are? Never even heard of SMM? Let's talk. Now is a good a time as any to give you the bare bones about digital marketing in it’s current shape. First off, SEO… Touted as the journey of optimising a website through a...

TOP TIPS for Brand Relevance in 2018

Today’s consumer is no lay about. In the age of online endorsements, social media marketing, and highly transferrable data, the good news is this: consumers know better than ever how to find you. And, it’s easier than ever to get your brand out there. The bad news? It’s a rough...

Why does email marketing work so well?

Among the biggest mistakes a business owner could make is to assume that email marketing has lost it’s cool in the current digital climate. A solid email marketing strategy can place you in a fantastic position to engage your target market. A great email offer goes far beyond standard spiel...

The Rise and Rise of Influencer Marketing

It began when Instagram influencers exploded in popularity. Influencer marketing takes advantage of these everyday people that have achieved fame and following through their social media channels, usually because a vast group of people love their voice or their style. Influencer marketing uses these key leaders to promote a brand,...