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Local SEO: Best Practices 2019

By now, everyone in the marketing world is aware of the unmatched potential of localised SEO and the traffic and revenue it can attract for local businesses. The nature of search itself continues to adapt and evolve, as Google’s algorithms get smarter and search terms get shorter. As users, we...

How to Appear in Google’s Featured snippets and “People Also Ask” Section

Featured snippets and 'People Also Ask' are Google's newest search innovation, simplifying the search journey more than ever before and keeping users engaged on their network. It's a tangible example of Google's application of machine learning and an example at what we can come to expect from search engines. This...

Building Domain Authority & PageRank for SEO Success

SEO is not referred to as a art for no reason. Search rankings are integral in generating traffic to a website. Without web traffic not only is your company invisible to the online world, but there is no way potential customers can access your products and services online. Any ethical...

How to Use PPC & SEO Together

Whilst PPC and SEO serve singular purposes, incorporating them as part of a comprehensive marketing strategy will not only help to attract more traffic to your site, but could give your business that extra boost when it comes to brand recognition and web domination. It’s no secret in the current...

How To Perform A Local SEO Audit All By Yourself

Local SEO. It’s probably the first thing that you hear when talking about managing a business’ online presence. Although the application of local SEO has more relevance when it comes to businesses with physical locations, every business should have a solid local SEO strategy. But before you can go ahead...

Part One: Puzzled by SEO & SEM?

Are you confused about what SEM and SEO are? Never even heard of SMM? Let's talk. Now is a good a time as any to give you the bare bones about digital marketing in it’s current shape. First off, SEO… Touted as the journey of optimising a website through a...