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Chatbots: Employee of the Millennium?

Did you know that within two short years, it’s predicted that chatbots will manage almost 90% of online human interaction? To streamline this trajectory, we’re talking about they ways chatbots are expected to slide right into the roles previously taken on only by humans. Frightening or exciting, whichever way you...

OSM India Blockchain Basics

If you’re trying to get your head around Blockchain, rest assured, many stand with you. While there seems to be plenty of information out there that directly relates to the technology Blockchain relies on, it’s not the simplest concept to explain. Let’s take a walk through Blockchain basics. So, What...

Chatbots – The Future of Marketing?

Where Are We Now? Marketing trends come and go all the time. Engaging clients and consumers alike requires in-depth knowledge about certain demographics. Moving into the future doesn’t mean that all of this goes out the window but there are new technologies that are helping marketers to offer new solutions...

What is Growth Hacking?

The world of digital marketing is stuffed with buzzwords. Some techniques come and go, others are here to stay and become a woven and integral part of any good marketing strategy. Growth hacking was a term that was coined in 2010 and has since garnered a considerable amount of attention....

The Future of Artificial Intelligence is Chatbots

Chatbots are set to make their mark on the business landscape in 2018. Although many forward-thinking companies have already adopted this innovative Artificial Intelligence (AI), popular predictions dictate that we'll be seeing more and more businesses taking advantage of the connectivity and streamlining opportunities that chatbot technology can offer.Figures like...

How important is this thing called SEM?

Search engine marketing (SEM) is the umbrella term used for the range of online methods you can use to ensure your website and content is ranked highly in search engine results. From highly technical methods conducted behind the scenes on your website to all the promotional campaigns created using off...

Digital Natives – The Millennial Disruptors.

A recent report has proven what industry experts have long suspected. True disruption in the digital market is based on generation demographics. Making up the next generation of consumers and with a population larger than the baby boomers and Gen X, Millennials are much more likely to use and trust...