We have talked about the new Chatbot technology taking Melbourne by storm is previous blogs, however I think it’s time we talk how it can directly benefit businesses. For businesses focused on attracting local and international audiences, there is no ignoring the Chatbot revolution.
Businesses today face the challenge of engaging with customers in an increasingly competitive environment. Customers have shortened attention spans, consistently looking for the next engaging content and brand to wow them. For businesses, this causes significant challenges in creating an intimate and deep relationship with both potential and current customers.
This primarily offers two major benefits for customers and businesses who adopt Chatbot technology in their communication methods.
The first is that Chatbots are typically available on every smartphone which uses a messenger service. From Kik to Facebook messenger most customers already use a Chatbot friendly platform, so it does not force them to adopt to new technology or use something they are not familiar with.
The second major benefit follows on from the first in that it does not require an additional app download. There are over 2000 apps published across the different smartphone systems every day, however recent figures have revealed that the only one in three smartphone users will download an app each month. So while apps were heralded as the next innovative solution for the modern business, with low adoption and download rates, it is no longer the best solution for tech-savvy customers.
Chatbots technology can be that solution.
If you are looking to invest in the Chatbot technology, come talk to us today. We can help you develop a Chatbot designed for your specific business needs.
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