Marketing trends come and go all the time. Engaging clients and consumers alike requires in-depth knowledge about certain demographics. Moving into the future doesn’t mean that all of this goes out the window but there are new technologies that are helping marketers to offer new solutions to clients.
Marketers make calculated moves and with the rise of social media, influencers and targeted advertisements, reaching a target audience can seem harder than ever before. Competition is ever-rising and staying ahead of the game is crucial.
There are trends that come and go, and marketing fads that don’t last. So what does the future hold? The answer that keeps presenting itself is chatbot technology (chatbots).
The definition of a chatbot is a computer program which conducts a conversation via auditory or textual methods. They are designed to convincingly simulate how a human would behave as a conversational partner.
To ensure that chatbots are here to play the long game and enrich the world of marketing, it pays to better understand what they are and how they work. Our digital world is constantly expanding, and bots seem like a natural or techno-natural way of moving forward.
Imagine having a sales agent available on your website or mobile platform 24/7. A customer can come to your website, scroll through 20 to 30 product pages, fill out payment and shipping information, and so on. With a bot, you’d simply tell it what you want and it will guide you through the options. It’s as easy as asking a friend to pick it up for you from the store!
The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalise responses, and improve interactions over time. Inside the workings of the bot it follows a set of rules programmed via a bot-building platform.
Chatbots seem to find the balance between speaking with a real person and doing it yourself online. Waiting on hold is tedious and for simple tasks it almost seems pointless. Having the option to engage with ‘someone’ on your mobile device or online and ask it questions gets you straight to the core of your query or purchase.
When it comes to engaging clients, selling product, offering service and advice around the clock, chatbots definitely lead the way. Once you have a bot up and running, it can eliminate the need to hire extra staff to handle customer enquiries, therefore saving you money.
As this technology solidifies its place in the world, that hasn’t stopped it from making a mark with some of the world’s biggest brands. Starbucks, Spotify, Mastercard, and even The Wall Street Journal have been using chatbots to delight customers.
Domino’s Pizza are a worldwide company that have taken advantage of chatbot technology. When ordering online, customers are given the option of using their DRU Assist chatbot which has a casual conversation with them while ordering their pizza. Domino’s describe it best, by using machine learning and voice recognition technologies, DRU Assist can help customers order their favourite pizza, customise their order, find their nearest store and receive great offers.
Simple questions such as “What would you like to order?” prompt the customer to reply in a casual fashion, as they might with their friends. The bot then asks follow up questions to make a complete order. This process eliminates having to navigate the website which is often filled with popup promotional material. Orders come through faster, and customers feel like they have had a personalised service.
5% of companies worldwide said they were using chatbots regularly in 2016, 20% were piloting them, and 32% were planning to use or test them in 2017. It’s easy to see why marketers are pushing chatbot technology.
Offering a chatbot option on your website or mobile platform is just the beginning. When we talk about the future we need to find ways to integrate chatbots into the way we operate daily tasks.
Mobile services are increasingly popular, with 2.58 billion people having access to a smartphone and the internet. Consumers are becoming aware of algorithms and how to manipulate what they see advertised.
As people research, they want the information they need as quickly as possible. Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about. Ultimately, they now have the control — the ability to opt out, block, and unfollow any brand that betrays their trust.
Research shows that people work and socialise within a few select apps, Facebook, Twitter and WhatsApp are some of the most popular. The future sees chatbots coming into these apps as a conversational partner that eliminates the use of another app altogether. If you were making plans with a friend, for instance, you could invite a bot into the thread to place a takeout order or call an Uber – no need to leave the messaging app to open a browser tab, or even another app.
For now, chatbots largely appeal to tech-savvy consumer already using Facebook and other platforms to chat with friends. The audience for bot technology is expected to grow as these types of communication (Facebook, WhatsApp) become even bigger. As companies become more attuned to what bots can do, they’ll promote them more widely. Marketers are ready NOW, they see the benefits of adding bots to business and have faith in their abilities.
Trends are changing and technology is advancing, the good news is that future solutions are available. Chatbots are making an impact, and might be the best thing to happen to marketing yet.
Engage your audience with the experts at One Stop Media. We use innovative techniques and the latest tools to take your business to the next level through SEO strategies social media marketing, web design and now Blockchain technologies.
Give us a call on 1300 305 619 to find out how we can create a tailor-made strategy for your business.
Google was aiming for validating and improving the local search engine results for a long time and finally the launch of Google Pigeon bears the proof of its concerns. Yes, Google Pigeon is first of i
Google has allowed those who are having Google+ company pages to connect to their local business listing using Google Maps. This can be done using the ‘help page’ of Google in which you will get t
If you have a single store or a chain of business, a compact local SEO strategy is the core to driving increased prospects. By optimizing particular aspects of your online store, you can enhance the c
One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
We just opened our new hairdressing salon and wanted a clean, welcoming website to get our name out there. Ralph and Nick designed a fabulous website for us that garnered a lot of compliments. They listened and gave us what we wanted even though I was a very fussy client. Thanks again guys! Opal
Our catchy green website created by One Stop Media is very well presented to introduce our love of tree care to its visitors. We have found that the marketing campaign has helped our business grow and increased number of calls we are receiving. We are very happy with the return we get....
I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!