DIGITAL BRANDING – These should be your top priorities

• The branding process is an exciting time. – It’s a time to put your business perspective into a creative, visual context and to plan the way your visitors will perceive what you do online. When digital branding is done well, it creates a sense of familiarity and an instant bond with your target market. But what aspects of digital branding matter the most to your clients, and how can you make sure that bond doesn’t disintegrate once all the hard work of establishment is done?

• Offer the connection – How you offer to engage with your consumers truly dictates future interactions you’ll have with them. The aim is, and always has been, to have your consumers make an investment in the storyline you offer them. Easier said than done, right? Kind of.

  Think about the way you want users to feel when they come to you via your website. If you offer a peaceful, calm and generally chilled out vibe, it makes no sense to go against that grain in your peripheral campaigns. A connection is far easier to make if it is consistent. Identify your theme, and stick with it.

• Embrace the spectrum of availability – You don’t need to hurt yourself trying to maintain a design that looks just the same, regardless of the device it is presented on. Here’s where it pays to generate an idea that translates regardless of what device it is viewed on. As long as your brand is strong and consistently represented, you can afford to shift perspective from device to device.

  Always work with the advantages that come with the design that is intended for mobile, desktop or other; there are no rules that keep you locked in the same format for all devices.

• Don’t fall for the options smorgasbord – Sure, there are a billion great features out there that make for great websites, but you don’t need to use them all to generate the best experience for your consumer. In fact, simplifying the experience can be one of the most effective ways to make an impact.

  Busy sites with a lot going on can easily overwhelm a consumer, leaving them to ask who all the fuss is actually for. If you want to make an impact and you’re not sure why all the bells and whistles you’ve used to build that impact aren’t doing their job, it is definitely time to consider a simpler approach.

One Stop Media are a leading design, development and marketing agency in Melbourne. If you’d like to speak with us about improving the experience your consumers have with your digital brand, call 1300 305 619 and speak to our team of experts today, on