Facebook Ads vs Google AdWords? Making an Informed Choice

Google AdWords and Facebook Ads dominate the online advertising space and it is safe to say that both networks excel when it comes to delivering results. When every ad budget is usually limited in some way, it’s important to focus on ensuring each dollar is wisely distributed. If you need help with your ad campaigns, this post is for you: lets talk about digital advertising with Facebook and AdWords, and which platforms perform best in a business setting.

Google AdWords management services

  • Google AdWords

Google is the world’s largest search engine with 2.3 million searches made per minute, so it makes sense that Google AdWords is a great place to advertise if you are looking to tap into that enormous search traffic.

Google AdWords offers various ways to advertise and get your brand noticed. Most business owners are aware that there are various Google AdWords management services in Melbourne to help you out if you’d like to explore these advertising possibilities:

Video Ads – Videos are one of the most effective ways for driving up conversions and user engagement. Google allows you to advertise on YouTube and Google Display Network, where you don’t only promote the video via Facebook Ads, but with TrueView can also promote your products, business and pretty much anything within the video you elect to post.

Multiple Ad Formats – Google has launched several addons that supercharge your ads such as call extension, brand social annotations, review extension, site links and form extensions. These extensions make text ads compelling, increase conversions and click-through rate (CTR) and all the extensions are free of cost.

With such great features, businesses are changing the game with Google AdWords to get results quickly.

  • Facebook Ads

Facebook Ads is paid social or practice of advertising on social networks. As Facebook has more than 2 billion monthly active users than any other network in the world, it has become a highly competitive and lucrative element for many businesses digital advertising strategies. With such a large and diverse user base, everyone can capitalise Facebook Ads for success.

Facebook Ads have several features that position it competitively against AdWords such as:

Great Visual Platforms – Facebook is a visual ad network and as the ads are displayed in the audience’s Newsfeed, they need to be exciting and visually appealing. Visual ads convert at an exceptional rate so businesses should invest here.

Layered Targeting – You can target anyone with ease using Facebook Ads. As we pointed out earlier, Facebook has billions of users, it collects data about the users that no other network does. With this, you can target a specific group of people according to their demographic, and explore their likes and dislikes, and position yourself to show your ads only to them. NO other advertising platform does this.

Google AdWords and Facebook Ads are both powerful and successful platforms, but when it comes to choosing between the two, it depends on your primary marketing goal and your budget too.  Would you like more information about Facebook Ads or Google AdWords? Speak to a member of our professional team at One Stop Media today- reach us on 1300 305 619.

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