Chatbots are set to make their mark on the business landscape in 2018. Although many forward-thinking companies have already adopted this innovative Artificial Intelligence (AI), popular predictions dictate that we’ll be seeing more and more businesses taking advantage of the connectivity and streamlining opportunities that chatbot technology can offer.Figures like Mark Zuckerberg have already praised the value that chatbots can offer to businesses, but it’s not just Fortune 500 companies that are adding the automated messenger interface into their customer service offerings. Small to medium sized companies now have easier access to artificial intelligence and are seeing why 2018 is all about the introduction of chatbots for business.
By now, it’s rare to hear a business owner ask the question: “what is a chatbot?” However, we’ll give a little background into the chatbot technology for those that are new to the phenomenon.
A chatbot is basically an online service that uses artificial intelligence to interact with users, through a chat or messenger interface. Businesses opt for chatbots for both their fun and functionality and it can live within any major chat technology. A chatbot is a robot that’s always available and can be programmed to follow “rules” or answer particular questions, so it can have a cohesive and fluent conversation with web users.
Since around 90% [source] of a consumer’s online time is spent within email and messenger platforms, it makes perfect sense for companies to ensure they’re available where their customers prefer to hang out.
Don’t wait for web technologies like this to pass you by. Instead, make your business one of the early adopters of chatbots and you’ll see the benefits for both your company and your customers. Whether you run an e-commerce platform or offer a local service, get these clever little bots working for you.
What can we expect to see from chatbots in the near future? Chatbots are a relatively new technology but with advancements in the industry, we’re likely to see some dynamic changes very soon. Here are our predictions for the future of artificial intelligence in business.
When surveyed, 80% of brands said they planned to install chatbots within the next four years, as a streamlined way to improve customer service [source: businessnewsdaily]. With technology advancing at such rapid speeds, your company could fall behind your competitors if you don’t adopt innovative technologies to continuously improve your services.
Currently, only 36% of those interviewed are already using chatbots, suggesting that brands aspire to install the technology but may worry that implementation is a complicated procedure. It’s likely that large brands will adopt the technology first and it will then trickle down to more smaller businesses.
While the millennial demographic is the most likely to accept the use of chatbots for business, some other consumers have expressed their preference for interaction with human representatives. This desire doesn’t arise from a need for human interaction, but rather the belief that humans can answer questions more accurately than chatbots can.
For this reason, the type of chatbots we see is likely to evolve. Tech companies will develop bots that can easily interpret and respond to natural speech and be able to answer more complex questions. In essence, the experience with a messenger interface will become more akin to an experience with a human.
Small to medium-sized businesses will not be left behind when it comes to web technologies like chatbots. While the technology was initially developed for larger tech companies, it’s becoming cheaper, technology is improving and demand is growing. That means that in the next few years, we’ll be seeing more smaller companies pushing out chatbots and more customers expecting the service.
Guess what? You don’t have to be an expert in computer science to take advantage of chatbots for business. Artificial intelligence is something that is becoming more widely available and there are professional companies out there that can take care of the whole thing for you.
You can choose between rule-based chatbot technology and machine-learning bots with an artificial brain. There are benefits to both and the choice often depends on the type of business you’re running, so speak to One Stop Media about their options for chatbot technology.
As leaders in the field of technology, One Stop Media latched onto this AI trend when it was a brand new phenomenon. Our experts can quickly and simply embed a chatbot service onto your website to give you that coveted digital edge over your competitors.
Give us a call on 1300 305 619 and our developers in Melbourne can show you how easy they can make it.
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