Do you use Google AdWords? Chances are, if you’re a small business owner it’s been the recommended course of action any time you’ve mentioned your marketing ideas.
PPC stands for pay-per-click. It is a model of internet marketing on which advertisers pay a set amount each time an advertisement they have posted is clicked. For many small businesses, it is a way of herding visitors to your site that are not organically driven.
Google AdWords is the most popular form of PPC advertising. As it allows businesses to create advertisements that will appear on Google’s search engine, the propensity for a far-reaching campaign is significant. Users may bid on keywords they want to use, paying subsequently for each click they receive.
Every time a term is searched for, Google chooses that will appear in the valuable advertising space on their search results page. Whichever advertiser is selected, they are chosen for the appropriate use of keywords.
Great reasons for small businesses to turn to google AdWords include:
Need further convincing that AdWords is right for your small business? One Stop Media provide Google AdWords management services to businesses at all levels of growth. For more information about our effective campaigns, call our team today on 1300 305 619 today.
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