It was long suspected that more users were searching and using websites on mobiles, long before Google released the official results 2015. So if you still do not have a mobile responsive website or even a site that is intuitive for mobile users you are missing out.
Many businesses have a responsive site as something that they would like to get, maybe sometime in the future. Even when getting a new design or development most consider mobile users as an afterthought. Often long after the initial designs are created.
However, some recent trends demonstrate how important mobiles can be for Australian businesses.
With these figures it is very clear that not only are mobile devices massive influencers on Australian’s browsing behaviour, they are also here to stay. As a web development company based in Melbourne, we understand Australian consumer trends. We believe mobile users are so important to the success of a business that we are now recommending adopting a mobile first approach.
So truly who cares where the develop starts as long as they all work right? Unfortunately, the truth is slightly more complicated.
While converting can be done later, it frequently comes with a range of problems. Instead, the best tactic is to think about the mobile user at the conception of your development project. Adopting a mobile first approach provides a range of benefits and in our experience, as website developers, we have compiled a few of the most important reasons.
Not only does this mean you have less time to sell your brand to mobile viewers, it also means your content needs to be eye-catching enough to stop them from scrolling. Unfortunately, most responsive desktops simply are not designed for mobile engagement and their downsized sites are boring. Even what little engaging elements the desktop had, like service picture links, are lost in favour of easier, boring button designs.
Sometimes due to the nature of the platform, some desktop features are simply not needed on mobile devices. Instead, the focus should be on more relevant features, like interactive CTAs, social app integration and specialised mobile payment or checkout systems. Focusing on mobile designs based on user context drives development projects in a way that is more intuitive and engaging for those users which make up a significant browser base.
Mobile first designs are great for new projects, however, they are also a challenge for existing websites. Creating a downsized responsive design is a better alternative for these sites and perhaps pencilling in a future project to create a mobile first online site.
Another challenge to consider is who your users are, and why you are designing a mobile interface for them. If you are simply building to match industry trends then it might be a wasted investment. If your customers are not using mobile then the next question is to ask why. While many users would naturally adopt a great mobile interface, maybe building you a competitive edge, it depends on your business. A work related site or intranet might never gain the right kind of traffic and engagement to justify the investment.
Whatever your industry, the potential of mobile is limitless. If you are thinking about integrating mobile features into your business’ digital presence talk to us today. From AMP sites through to responsive designs and mobile apps that drive customer engagement, as a full-service digital agency, we can help.
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