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About Australian Aesthetic Devices

Australian Aesthetic Devices is a leading beauty equipment provider. They combine global manufacturing trends with authentic Australian engineering and design to deliver the latest in beauty technology. They pride themselves on the quality and cost-effectiveness of their products and have a strong cohort of loyal clients.
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Collaboration With Australian Aesthetic Devices

AAD came to us with some very simple objectives. More search engine visibility and more leads. In the competitive arena that is the beauty industry, gaining search engine traction is never an easy feat. This meant that it was imperative for us to do in-depth competitor and customer research. This would be the key to achieving the SEO results we sought.

Assessment

We started by assessing AAD’s current web presence and website functionality and UX. Due to the competitive landscape, we needed to ensure the website not only adhered to the search engines performance quotas but also commanded a sense of authority. This would propel the SEO strategy we implemented.
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Approach

For our SEO strategy to have a significant effect, we first needed to optimise the AAD website to maximise performance and functionality. We then worked on developing authority for further link building opportunities.

Here’s what we did:

Onsite & Technical SEO to optimise website performance and functionality
A content strategy to maximise website authority
Detailed competitor and customer analysis to discover keyword opportunities
Quality link building to further establish authority

Here’s What Happened:

113% Growth In Organic Traffic
78% Growth In Quality Leads

Get in Touch

We’ve got an energetic team of 40+ people, including consultants, analysts, designers, developers and strategists who are ready to make your business thrive. Nothing stands in our way when it comes to delivering digital marketing results that will take your business to the next level.