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PR Marketing

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Conducting your PR Marketing promotion is not a one-off affair which stops at establishing connections and influencing the media. We help clients build credibility and trust in the related industry through a whole range of options that is available in the digital world.


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Conducting PR Marketing promotions isn’t just a one-off affair that stops once connections have been established and the media influenced.  We help clients build credibility and trust in their related industry through a whole range of options available in the digital world. Our PR Marketing plans are primarily aimed at establishing a bond between your company, the customers and the general public which in turn enhances your company’s profile and sales.

Importance of Public Relations – PR Marketing

The importance of PR Marketing in today’s world of business cannot be more over emphasised. It relates to persuading potential investors, the public as well as existing and potential clients to take part in and share the views and policies of the company. The medium that we generally deploy to achieve optimum PR Marketing results include -

  • Dynamic public presentations with written content and images
  • Third party participation such as news and cable networks
  • Event or product details insertions in magazines
  • Blogs designed to discuss the product in general and promote the brand
  • Working with journalists to influence them to write relevant stories and carry public opinion about your product
  • Preparing speaking engagements to promote the brand

Our primary objective is to get as wide an audience for you as possible. Our messages highlights your goals, policies and brand which are laid out in mind and precise terms with specific target & demographics in mind so that we reach a large consumer audience. This is in line with established PR Marketing practices which seek to build up brand awareness by aiming at groups whose interests differ. Our strategy of making use of digital marketing, social media outreach and internal communication has always helped our clients to achieve their set purposes.

Optimum Press Release Services

Press Releases are a very important facet of any PR Marketing policy and we have professional expertise in this regard. Our services include –

  • Writing clear, precise and effective online press releases.
  • Conducting keyword research to identify the most commonly searched and relevant terms pertaining to your brand
  • Using these researched keywords in headlines and lead paragraphs in press releases
  • Adding links to the optimised press releases so that the reader can be diverted to websites having related contents. This widens the visibility of your brand
  • An online press release distribution system with wide reach.
  • Measuring PR Marketing results against such parameters as website traffic, brand awareness and generation of online traffic. It also is an indicator of return on investment made by you in this area
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