Content marketing can feel overwhelming to the uninitiated.
Sure, you can hand it all over to a digital marketing agency in Melbourne and get help.
But it pays to know the whys and wherefores of content for yourself.
That way, you can tell if your digital marketing agency in Melbourne is on track, and you can offer more of your expertise to the process of content marketing, whether you do it in-house or you outsource.
Read on to find out three essential tips for clever content that works.
The goals of content marketing and advertising are poles apart.
Think for a moment, what are you aiming to achieve with the content you are about to post online?
Are you seeking to simply sell your products or services, or do you want to encourage engagement with your audience?
Content marketing really shines in the awareness phase of a customer’s journey, when they are just beginning to know, like, and trust you.
It is counterproductive to throw a cheap sales pitch at your customer, especially if they are not yet ready to buy.
That doesn’t mean that it’s always bad to supply an offer. It just needs to be well-timed and balanced with free content to help build the relationship.
If your digital marketing agency in Melbourne is worth its salt, they will be all across this and create content for your business that addresses each stage of the customer’s journey.
In short, content marketing and advertising aim to do different things, and you, as well as your digital marketing agency in Melbourne, should be aware of the distinction.
When you create content, whether you are using a digital marketing agency in Melbourne or you are striking out on your own, it is imperative that you start with your customer in mind.
Ideally, this means that your content answers questions that potential customers are typing into Google.
That is how they will find you.
In an ideal world, your content will be:
It’s easy to fall into a trap when you run a business of being a broadcaster instead of a conversationalist.
The difference lies in the interaction you have with your customers via marketing.
You might be chatting with them on social media, in blog comments, or simply by doing a tonne of research into your audience and what they want to hear from you.
Whatever you do, start from the shoes of your ideal customer, and you really can’t go wrong.
If your digital marketing agency in Melbourne is not clear on your ideal customer, they really should be.
At One Stop Media, we have initiatives in place that delve deep into your branding and the personas of your ideal customers.
It can be that missing piece of the puzzle when it comes to content.
You might be doing great things on social media, with thousands of followers, likes, and hearts, but did it ever occur to you that all that hard work could blow up overnight?
That’s because you don’t own these social media platforms, even if you own the accounts.
If one or all social media platforms were to go down for whatever reason, would they take your business with them?
Or what if they just kicked you off their platform one day with no reason given?
Stranger things have happened online.
You can see how relying on social media for marketing can leave you vulnerable as a business.
The cure? Establish your own online presence that you have complete control over.
You may already have a website where you post your blog articles.
This website is your asset, quite literally.
No matter what happens, you will always own this asset, and all the time and financial investment you put into it by hiring a digital marketing agency in Melbourne to write articles for you will pay off.
Your online presence is your home base, a stable foundation from which you can grow your content offerings.
We’re not saying don’t use social media. It can be a valuable tool for spreading your message.
Just be aware of the risks and the absolute need to have that solid home base in your online presence.
If you don’t already have an online presence that you are proud of, we can build you one at One Stop Media.
It will be the perfect foundation for your brand and the home of all your content marketing efforts.
Contact us today to find out more.