Digital marketing is no longer a new phenomenon. Digital marketing can be applied to almost any company; you will get the most out of your marketing budget if you work with an agency. Yet, many traditional businesses are still not taking advantage of their ability to reach their customers and potential new audiences online. Hiring a digital marketing agency may at first seem like a significant expense. Still, you are investing in your business growth, and there is potential for a high return on your investment (ROI). Once you see the benefits of digital strategies, you’ll realise just how crucial digital marketing is to the growth of your business. This article outlines four important ways digital marketing can help you expand your company’s operations.
ROI is what you get back for the money you pay for your digital marketing efforts. If you have a scattergun approach to digital marketing, and if you are not measuring your results and seeking to improve, you are likely to have unimpressive ROI. An excellent digital marketing agency aims to make the most out of your budget with more effective strategies to increase ROI. As they are specialists in the field, they already know what works and doesn’t and can advise you accordingly. When you hire an agency, you become far ahead of your competitors who are not willing to invest in business growth through expert planning and implementation.
Data is your key to insight and knowledge about how your digital marketing strategy is performing. It can tell you what’s working and what needs to be tweaked. At One Stop Media, we are a data-driven digital marketing agency, which means constant measurement of your results is a crucial factor in your business growth and success with us. We look at your stats with you monthly in our business advisory sessions, and we course correct as necessary based on the data. We always seek to meet your business objectives in the most efficient manner possible. There’s no point in taking action on a hunch or gut feeling regarding digital marketing. You need data to back up your decisions so that you know you’re heading in the right direction.
Every company runs itself on a business model, whether it be an e-commerce store or a service-based business. Any digital marketing company in a position to enhance your business growth will need to have a solid understanding of different business models and how digital marketing strategies are best used for each. Their job is not to dictate what business model you should use, as that is at your discretion. But they should know how various business models work and the kind of interventions that will be a good fit for your business. This understanding is beneficial because it means you will have higher ROI via more efficient marketing strategies.
When we talk about digital marketing campaigns, often we are not just working on one but multiple campaigns with different ends. For example, SEO content writing is a long-term strategy for organic business growth. It’s essentially free if you write the articles yourself, or you can get your digital marketing agency to handle it for a fee. It will bring impressive results if you have a solid strategy. But it takes some time to work. There are other more short-term strategies for attracting leads, such as pay-per-click (PPC), which provides a more instant kind of boost to your results, but the only catch is you have to pay for it; you will need a marketing budget for it. The mix you need for your business between short-term and long-term digital marketing strategies will depend on your goals and the timelines for those goals. An agency can help you determine these things.
At One Stop Media, we let the data do the talking with monthly strategy meetings with our clients, keeping them informed of the latest developments in their digital campaigns. We consult with our clients, find out their most critical business objectives, and then craft custom strategies to meet those goals.
Want to reach your goals for business growth this financial year? Contact us to learn more.