All Star Access Hire is a major player in the EWP industry. They needed to refresh their online image and improve upon the functionality and performance of their greatest digital asset, their website. One Stop Media provided end-to-end website development, creating an SEO framework to support the website’s performance, wireframing to map out the new design, and content for over 80+ pages. This project also included front and back-end development and implementation for better functionality.
Contact form completions increased by 363.64%, from 11 to 51 year on year over 3 months.
Page views increased by 12.81%, from 14,295 to 16,126 year on year in the same period.
The average page session time increased by 17.23%, from 1 minute 04 seconds to 1 minute 15 seconds.
The total number of user sessions increased by 26.99%, from 4,375 to 5,556 year on year in 3 months.
Before we worked on the wireframing and design, we established the SEO framework and site map as essential signposts for specific word counts and keywords needed to optimise organic traffic. It was important to have that in place before we designed anything. To begin, we started with basic wireframes that only denoted the structure of the pages.
This workflow ensures that every page is constructed according to the best user experience and functionality practices. Style guides outline the conventions for font sizes, weights and colours, and other necessary details. Based on client feedback, we added further stylings to the pages until we produced a high-fidelity wireframe for the developers to work on in the back end.
There were at least 80 pages of content to write for this website development project. It was no small undertaking. The new All Star Access Hire website was extensive in size and ambition, and the SEO framework set out expectations for the copy in terms of keywords and word counts, which kept a consistent approach across the website for a more professional look.
It was vital that we did not simply rehash the same information on different pages but provided unique content that helped the user navigate the website. This is both to ensure the best SEO performance possible, but also to enhance user experience. We selected a particular tone and writing style to speak to All Star Access Hire’s customers.
At One Stop Media, we have a precise approach to our work process, especially when hired to work on such a large project as this one with All Star Access Hire. It requires a proper understanding of project management to ensure smooth sailing throughout the assignment. Each task must be viewed and completed in the context of the overall project, in the correct order, and with constant input from the client to ensure we stay on the right track and aligned to the client’s objectives.
Our structures and processes are checkpoints to ensure everything goes as planned during a website development project and nothing falls through the cracks. As these kinds of projects can be very time-consuming, we must stay one step ahead in every stage of the assignment, from discovery to strategy, production, development, and validation. Managing a project in this measured and streamlined way, we make the most of potential efficiencies and keep our eyes on both the end goal and the process timeline.
The client must be involved in every stage of website development, from the SEO framework to the wireframes and every step afterward. This enables us to ensure our clients are fully aware of any updates or changes to the project as they happen. It allows them to form correct expectations for how the website will look and function in the end. We constantly seek feedback from our clients to ensure we are both on the same page. In this way, we aim to create a final product with which both parties are happy.
We do everything in line with the best UX principles so that any visitor to our clients’ websites has a great experience and wants to stay on their site for longer. Any decent website design these days should be mobile-first, as data from 2019-2020 showed that mobile users had risen 63.81% while desktop users fell by 5.65%. More people are browsing on their phones, and websites must adapt to this development or risk a negative user experience. There are different features on mobile design – cards that switch sizes according to screen size, calls to action, and hover states that appear on desktop may alter on mobile for better functionality.
One of the critical outcomes of this website development project for All Star Access Hire was to establish a baseline for SEO progress and a way of tracking organic traffic moving forward. Another important objective was to create a very user-friendly site that anyone could land on and know how to navigate, whether they are browsing on a desktop or their phone. Finally, the redevelopment project was a chance to drive interest and traffic to online offerings such as the careers page and trade applications form to help attract more business to these areas of their operations.
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