All Star Access Hire is a major player in the EWP industry. They needed to refresh their online image and improve upon the functionality and performance of their greatest digital asset, their website. One Stop Media provided end-to-end website development, creating an SEO framework to support the website’s performance, wireframing to map out the new design, and content for over 80+ pages. This project also included front and back-end development and implementation for better functionality.
Contact form completions increased by 363.64%, from 11 to 51 year on year over 3 months.
Page views increased by 12.81%, from 14,295 to 16,126 year on year in the same period.
The average page session time increased by 17.23%, from 1 minute 04 seconds to 1 minute 15 seconds.
The total number of user sessions increased by 26.99%, from 4,375 to 5,556 year on year in 3 months.
Before we worked on the wireframing and design, we established the SEO framework and site map as essential signposts for specific word counts and keywords needed to optimise organic traffic. It was important to have that in place before we designed anything. To begin, we started with basic wireframes that only denoted the structure of the pages.
This workflow ensures that every page is constructed according to the best user experience and functionality practices. Style guides outline the conventions for font sizes, weights and colours, and other necessary details. Based on client feedback, we added further stylings to the pages until we produced a high-fidelity wireframe for the developers to work on in the back end.