DIPD Nails is one of the leading Australian brands of dip powder nail colours and nail kits, founded by former TV personality and entrepreneur Nadia Stamp. The seed for DIPD’s rise to popularity was sown as a result of the COVID-19 pandemic, with many women looking for an alternative to nail salon treatments. The entirely women-owned, women-run business prides itself on giving their customers a revolutionary beauty experience in the comfort of their homes. Our proposal was thus a digital strategy that combined powerful e-commerce tools with SEO and keyword research to drive up sales and boost customer engagement.
Organic traffic increased by 342% in 2021 year over year.
E-commerce conversion rate increased by 35% in 2021 year over year.
The average transaction value increased by 9% in 2021 year over year.
E-commerce revenue increased by 59% in 2021 year over year.
For a retail business such as DIPD Nails, your standard approach to digital marketing may not always be enough. Through our monthly digital advisory strategy meetings, we were able to reach a solid understanding of their business model, and determine the strategy we would execute. It was important to establish this understanding with the client before we proceeded.
We decided to implement powerful e-commerce tools such as Klaviyo to optimise DIPD Nails’ email marketing campaigns and Shopify to power their website. These allowed us to track sales, set up discount codes, and optimise content in a way that would help our client stand out in the already saturated Australian beauty market. The EDMs would work hand-in-hand in driving up website traffic.