Pinnacle Hardware is a major supplier of garage storage, hardware, tools, fasteners, and pet products to Bunnings Warehouse outlets across Australia & New Zealand. We proposed implementing a full-scale digital strategy for Pinnacle Hardware, encompassing website development, digital marketing, social media, SEO, and data analysis. This strategy netted remarkable positive results, despite challenges in the marketplace, such as increased competition, the COVID-19 pandemic, and fluctuations in audience size. Monthly digital advisory sessions between One Stop Media and Pinnacle Hardware ensured that we stayed on track, working towards their business objectives.
The number of users on the website grew by 33.17%, from 193,635 to 257,869 year on year over 11 months.
Goal completions where users took specific actions shot up by 41.40% from 88,528 to 125,177 over the same period.
Organic search volume lept up by 21.41% from 145,537 to 176,690 year on year over 11 months.
Organic website conversions increased by 23.71% from 62,892 to 77,803 in the same period.
For a full-scale digital strategy such as the one we planned and implemented for Pinnacle Hardware, touchpoints on the way to success are critical. One of our vital contacts with our clients is our monthly digital advisory strategy meetings. These sessions ensure the client’s program is executed with the right strategies and data and aligned with their business objectives.
We achieve this through a solid understanding of their business model and a methodical approach to implementation. Elements include: working closely with the client, developing ongoing project collaborations and new strategies to ensure the business is moving forward, and pivoting where necessary to maintain growth.