Rolltrak is a major supplier of door and window hardware to Bunnings in both Australia and New Zealand, with a particular priority over barn doors, tracks and accessories. They required a redevelopment of their website to better target their market with resources designed to improve performance, capture more audiences and market share. One Stop Media took on the challenge by establishing a solid SEO strategy around which the new website was developed, with content for 37 product categories and 300 products, and updated front- and back-end functionality resulting in an increased number of users and conversions.
Increase in overall website users year on year
Increase in organic impressions per Google Console
Increase in page views across all website users
Increase in organic users through integrated SEO strategy
With this client, we adopted a product-focused approach for our SEO strategy, which we would then use to build the website. Our keyword research focused on high-frequency searches in the barn door hardware space, which we could then use to create a targeted sitemap. These then dictated the basic wireframes our designers could create from scratch to redevelop the website.
Having a sound SEO framework in place before commencing the actual website design can be hugely beneficial for a commercial operation, as it puts the brand’s target audience at the centre of the project, focusing on what they will most likely search for. Great user experience goes hand in hand with website functionality, and this principle leads to increased organic traffic in the long term.