Home RESOURCES Definite signs you need a digital marketing strategy
Digital Marketing
3 minutes
One Stop Media

When the writing’s on the wall 

You may be just moving along in your business, not getting outstanding results, but not getting awful outcomes. 

But perhaps some telltale signs are popping up, and you do not even realise it. 

These red flags could be pointing to the fact that you don’t just need a marketing campaign but a whole strategy. 

At One Stop Media, we specialise in establishing the right digital strategy for your business. 

This dance between your business model and the digital initiatives we propose ensures your success when you work with us.  

If you suspect your strategy is not up to par, read on to see if your business shows these warning signs.

You have no direction 

When you have no strategy, you have no direction. It’s as simple as that.

Before you plan a digital marketing campaign, you need to clarify your overall business objectives.

At One Stop Media, we execute your business model. 

And what does that mean? 

We align every digital marketing campaign we launch with your business and marketing objectives. 

This alignment means that you don’t waste time or money on things that don’t give you significant ROI. 

When you have no direction, you cannot align with anything. 

You don’t know which way is up.

That could spell the difference between trying to DIY a strategy and getting professionals like our team at One Stop Media to guide you. 

You don’t know your numbers

At One Stop Media, we are a data-driven agency, meaning that every decision we make is based on facts, the numbers indicating your business performance.

While some agencies might try to hide the truth from their clients if the numbers are not pretty, we stand by your numbers, no matter what they are doing. 

If they are down, we look for reasons and long-term solutions for bringing them back up. 

If they are up, we seek the sources of your success. Then we can replicate them over and over again. 

Your metrics are your starting point for digital strategies and a digital marketing campaign targeting a particular objective.

Being unaware of your numbers is like trying to find treasure without a map. 

You just don’t know where you are starting from, so how can you figure out how to get to where you want to go? 

At One Stop Media, we meet with all our clients monthly for an advisory session, where we go through the numbers with them transparently and ensure that they are informed.  

Your competitors are gaining on you

When you are losing market share to your competitors, you know you are doing something wrong.

Or perhaps, you are failing to do something right – like invest in your digital strategy and choose which digital marketing campaign will move the needle for you right now. 

If you are not spending time and money on your strategy, you can bet your most successful competitors are.

One Stop Media can help you find the right digital strategy for your particular business. 

Our unique alignment process with your business objectives ensures that you have a competitive advantage in your industry. 

Despite common misconceptions about being powerless over your competitors, you can do much to remain competitive by building a solid digital strategy. 

By working on your own business and making it bulletproof, you are doing everything to combat competitors. 

It’s not simply a matter of which digital marketing campaign but also which digital strategy is driving your marketing campaign. 

If you don’t know the difference, you need to contact us at One Stop Media.

Rely on One Stop Media for a digital strategy with a difference 

We do things differently at One Stop Media. 

We don’t just take your business objectives into account. We mould every digital marketing campaign around them to ensure 100% relevancy and the best possible ROI. 

So if you want custom-created digital campaigns that best suit your distinctive business model, contact us today.