COVID-19 has become one of the biggest crises of the modern era. The world as we know it has changed with borders closing, shops shutting and people confined to their homes. The pandemic is creating unprecedented challenges for businesses across the country and is shifting consumer buying behaviour indefinitely.
It’s in these moments of abrupt change when digital marketing becomes more important than ever. In the aftermath of this pandemic, there will be businesses that will adapt and
grow, and ones that fall by the wayside.
Social distancing may have created physical distance between us, but it is connecting consumers and businesses in entirely new ways.
How is COVID-19 changing our behaviour?
As lockdown regulations prevent unnecessary travel and organisations have shifted to remote working, one of the biggest impacts we’re seeing is that Aussies are spending more time on their digital devices than ever before:
● We’re ordering our everyday shopping online rather than risking our safety and sanity at physical stores.
● eCommerce organisations are thriving as people purchase their non-essential products and services online.
● The internet—from streaming services to online gaming, publishers and fitness websites—is providing an unlimited source of inspiration and entertainment while we’re confined indoors.
● Social media and chat apps have become essential tools for staying in touch with
friends and family, and combating the effects of isolation.
What this means for your business
Bunkering down and putting everything on hold is not the best strategy. Now is the opportunity to be proactive. If your business previously relied on face-to-face meetings or physical events, it’s time to re-evaluate your marketing strategy. By investing your efforts into creating a digital marketing strategy that can support and grow your business during COVID-19, you’ll accelerate into the future.
One Stop Media is a web marketing agency in Melbourne dedicated to helping your business succeed. We support our clients in adapting to this shifting market and new customer behaviours with digital marketing solutions to suit the new normal.
So, if you’re wondering whether to reduce your digital marketing investments due to COVID-19, here‘s why you should think twice.
Opportunity #1: Paid ads are becoming cheaper
Search Engine Marketing is an umbrella term that encompasses a number of individual paid advertising practices like PPC (pay per click) advertising and Google Ads. The trend we’ve identified is that paid ads are getting cheaper. Small businesses usually drive up the cost per click (CPC) for ads, meaning big corporations have to spend more. However,
with fewer small businesses advertising right now, there’s less competition, so the cost per click is decreasing.
In other words, less competitors that means you can get leads and sales much cheaper than usual.
One Stop Media is a web marketing agency in Melbourne specialising in PPC management and Google Ads. Our paid advertising experts know how to get the most value from your adverts, increasing your online presence and giving your company an extra edge on the competition.
Opportunity #2: Move ahead of your competition with SEO
More time and a slower pace of life present new opportunities when it comes to your online business and marketing activities.
SEO is one such opportunity. SEO not only enhances your search engine ranking but it also optimises the design and quality of your website. This means greater brand visibility and more sales conversions. But SEO requires a long-term approach with a great deal of groundwork before you start seeing results.
Here at One Stop Media we strive for SEO success and partner with you every step of the way to ensure you’re optimising the benefits of SEO. From an SEO audit to keyword research, content and link acquisition, our experts will invest the time now to give your business a significant edge when search demand returns.
Opportunity #3: Stay connected with your customers on social media
The consumption of digital content is at an all-time high. Many are turning to social media for a source of entertainment, and a way to share and connect. Being present on social media right will help build brand awareness. While it might not necessarily be the time to push sales, social media can function as an invaluable tool to interact directly with your customers, engaging, educating and inspiring them while building brand trust.
As a web marketing agency in Melbourne, One Stop Media is equipped with the freshest ideas and latest marketing insights to boost your brand’s social presence. We provide you with social solutions that boost your business, so you can focus on taking care of it.
How we can grow your business with digital marketing services
To say that 2020 is a unique time for businesses around the world is an understatement. There’s no rulebook for a crisis such as the COVID-19 pandemic. But at One Stop Media, we like to think of ourselves as a web marketing agency that’s ahead of the curve.
The world is going increasingly digital, and so is marketing. From SEO to website development, content marketing, social media marketing and EDMs, we offer expert digital marketing solutions to help your businesses succeed during these challenging times.
If you’re looking for a web marketing agency in Melbourne to help your business grow during COVID-19 and beyond, get in touch with the One Stop Media team today: 1300 305 619