How to achieve business success in a changing market

Digital advisory in a post-COVID-19 world

It’s safe to say that businesses have learned valuable lessons from how COVID-19 has changed our lives. There’s a greater sense of urgency for businesses to adapt using new technology. So many of us had to adjust to remote work and new ways to deliver products and services. It’s the only way that many businesses were able to continue operating.

Now business owners worldwide have woken up to the fact that they must drive digital transformation. Implementing and managing a digital transformation isn’t always easy. It takes strategic thinking. It’s essential to take a holistic approach when it comes to how you decide to transform your business. Align your business goals with your strategy for best results when pursuing success. At the same time, you need to be agile enough to adapt to new scenarios.

The latest numbers from the IDC (International Data Corporation) show that businesses have spent trillions investing in their transformations. The data predicts that by the end of 2023, companies will have spent over 7.4 trillion dollars for their investments in digital transformation. If all this talk of digital transformation has you worried, then it’s time to ask the question; how much are you willing to invest in digital marketing? If you don’t know the answer to this question, it’s time to find out.

Who can help my business through a digital transformation?

There’s no simple answer to this question. It depends on the state of your business, how it’s performing and what industry it’s in. It’s best to start by doing a complete analysis and review of your business model. You may already have a digital analyst or strategist working for you. If you don’t, consider what digital advisory services are available to fill this void. The digital advisory industry has seen a healthy rise in popularity over the last five years, and it’s not hard to see why. You need the best advice possible to steer your business forward and away from rocks in changing times. 

Your business could spend millions setting up a digital transformation team or department. But there are more cost-effective solutions available today. Digital advisory is a relatively new industry essential for businesses looking to drive rapid change with technology. Many digital marketing agencies out there today specialise in digital advisory. Their approach, pool of talent, and resources behind them are unique to their service offering.

A digital marketing agency doesn’t just offer you an independent digital advisory service. They can give you access to an entire team of specialists that can help drive your digital transformation. It’s now common to find digital marketing agencies that employ a whole group of digital analysts, strategists, and content creators. With a team of experts on your side, you’ll have everything you need for a digital transformation.

Digital advisory services can come in many forms. For example, a business may refer to itself as a digital consultancy in Melbourne. The business model may be slightly different, but the service they provide can still help your business through a digital transformation.

Preparing your business for a digital transformation

Forcing new processes and technology adoption within your company won’t always sit well with your staff. Making a significant change to your business is reliant on work culture. Everyone in your business has to be willing to accept change too. Everyone has to be on board to stick within your business for a rapid shift. So from the very beginning, be transparent with why your business is adapting and how these new changes will improve business operations.

Establishing a digital transformation framework is one way to get everyone in your company on board with a transition. Clear and current communication is another significant element when it comes to change. Imagine the rollout of a new software suite or POS (point of sale) system for your entire company. This process doesn’t just happen overnight. You need to educate your staff on how to use the new software and how it will affect their new workflow (hopefully for the better). Communicate clearly to your employees what the problem is and how a digital transformation can solve it.

Older and more established businesses have seen success from incorporating a ‘startup’ culture within their teams. This type of work culture naturally encourages rapid and constant change. It’s why many of the new startups that emerge today can stay ahead of the game and innovate in their respective industries.

How an advisor approaches a digital marketing transformation

A digital advisor begins their approach by carrying out a detailed analysis of your business. This method involves finding out your specific goals for the company. You should already have an idea of your revenue goals for the next 1-3 years. Our understanding of your business model and your goals will drive the strategy your digital advisor will propose. The intended outcome of business advisory is to yield growth. At One Stop Media, we implement a revenue growth model that begins with your business objectives and ends with implementing a tailored digital strategy.   

If you’ve never invested in digital marketing, a digital advisor can identify which areas of marketing and technology require the most urgent attention. A digital advisor can determine which areas you need to work on to help your business scale up at a feasible pace. Say, for example, you have a brick-and-mortar business. A new website may help deliver immediate results for your business — new ad campaigns in social media, emails, and display ads may be your best option. 

But don’t just limit your scope of improvements down to the way you market your business. An upgrade of your customer service team or payment services may be the priority instead. Think about the entire customer journey. It comes down to the nature of your business, the growth goals you have, and how soon you want to achieve them. 

A digital advisor can take all of these areas of digital improvement into consideration for you. Then it’s a matter of prioritising these areas by establishing a roadmap for each business process. With a structure in place for your use of digital marketing, everything starts to look a lot clearer for you and the rest of your organisation. Everyone in your company will know where they are and where they’re going during this digital transformation.

One Stop Media, your digital advisory specialists

Here at One Stop Media, our goal is to provide a digital advisory service that helps businesses grow on their terms. We understand that every business is unique. Their requirements for digital marketing depend on their vision for growth. Once we know how a company wants to grow, we establish a clear and concise roadmap for reaching that goal. 

Our team of advisors, analysts, and strategists has helped countless businesses transform how they operate. We believe a digital advisory service should incorporate the bigger picture. We scale our strategies for continuous growth; we don’t just look for quick and easy wins. Good results can take time. We understand that you want to enjoy growth now and well into the future. With the right strategy in place, we can help you reach those goals you’ve been looking to achieve as a business owner.

Speak to our digital advisory team to kickstart your digital success marketing today.