Achieving a top ranking on Google is the pinnacle of a successful online business.
The first page of Google receives 95% of web traffic, meaning subsequent pages receive 5% or less of total traffic. Most shoppers just don’t have the time (or patience) to scroll through to the second or third page of search results. So if you’re not on the front page, you’re less likely to sell.
eCommerce sales account for 14.1% of all retail sales worldwide.
We wish we could tell you that there’s one secret weapon to catapult your eCommerce website to the top of Google.
But the reality is, it takes persistence, knowledge, patience and skill. Particularly as Google’s algorithm is constantly changing!
At One Stop Media, our team prides themselves on staying at the forefront of digital marketing technology and trends. Our multiskilled team of eCommerce web developers, designers and digital marketing experts in Melbourne partner with our clients to build brand visibility, attract prospects, generate leads and achieve online business success.
Sharing is caring. So here are our top tips for improving your eCommerce website ranking on Google.
It all starts with your website. To get in front of more potential customers, you need an online shop front that looks good, works well and is easily discoverable. It’s fundamental that your eCommerce website is designed and built in a way that’s optimised for high search rankings.
Here are some of the key strategies used to build a high-ranking eCommerce website:
● Selection of the best website development platforms
● Usability and accessibility
● Layout and formatting
● Engaging user experience
● Load time
● Site architecture
● On page SEO
● Content and strategy
Successfully building a high-ranking eCommerce website is hard to do alone. It takes a dedicated team of eCommerce web developers, graphic designers and information systems technicians.
As a leading eCommerce website design and development agency in Melbourne, One Stop Media has turned developing cutting-edge websites into an exact science. Our team of eCommerce website designers and developers are well-versed in the creation of highly-functional, visually-appealing eCommerce websites that rank highly on Google.
If you’re looking for a company to take care of your eCommerce website design, the One Stop Media’s Melbourne team can provide a full and comprehensive tailored package from initial consultation to check out to help you drive more traffic.
Once your site is built, the work doesn’t stop there. Optimising your web presence takes ongoing dedication.
Search Engine Optimisation (SEO) is both the art and science of optimising your eCommerce website to improve results rankings in search engines such as Google.
As well as offering market-leading eCommerce website design solutions in Melbourne, One Stop Media ensures your business is accessible to the right audience. Our SEO process has been cultivated and developed over time and has a proven success rate, it includes:
● Keyword research
Keyword research is central to every successful SEO campaign. To be successful you need to identify the keywords that your target audience is using to find your site. At One Stop Media we base our SEO strategies around verifiable, data-driven keyword research, integrating our keyword findings into your website content to improve your ranking.
● Link acquisition
On Google, improving rankings comes more from what others say about your business than what you say about yourself. Links help to authenticate your website and business.
At One Stop Media we use links as an essential brand building and SEO tool. Alongside our team of eCommerce website developers, designers and information architects, our link building experts work to enhance your existing links and build new ones, creating trustworthiness, authority and approval for your eCommerce business.
We don’t stop once the framework of your site is built. Instead, we continue to enhance your web presence. We monitor your website performance through analytics tools and timely reporting to keep you in touch. We offer ongoing maintenance and updates to keep your site relevant and ranking highly, and resolve any issues that may arise to make sure you’re always one step ahead.
Google loves fresh, relevant content.
Recent content indicates to Google that your eCommerce website is active and providing value. Blogging is a great strategy for capturing organic search traffic with long-tail keywords, which make up 70% of all online searches.
Informative and engaging content impacts conversions in its ability to influence purchase decisions. Descriptive meta descriptions and title tags that optimise your content for keywords will garner relevant and high-authority links organically.
In publishing frequent content, you’ll stay on search engines’ radars. It gives shoppers more ways to find you and more reasons to spend more time on your site.
At One Stop Media, we firmly believe in content solutions to drive your business growth and ROI. Our content team joins our eCommerce website developers, designers, strategists and content creators to enhance your web presence. We’re able to provide our clients with a full content service, from strategy through to creation and amplification.
Despite the fact that search ranking has the highest ROI of any eCommerce marketing strategy, many online stores are built with little to no consideration of search engines.
eCommerce businesses that rank highly on Google show up the most in potential customers’ results and get seen the most by potential customers.
One Stop Media is dedicated to making your brand visible to a broad audience. Offering a range of expert digital marketing services from eCommerce website design to content marketing and SEO, our Melbourne team of eCommerce website developers, strategists and content experts get your business in front of more customers.
Contact us on 1300 305 619 today to discuss how we can improve your eCommerce website ranking on Google and take your business to the next level.