Home RESOURCES How to make your website SEO-friendly
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One Stop Media

As a business, your website is one of your biggest assets and most important sales tools. And since 49% of shoppers start their buying journey with a Google search, making sure it’s your website that gets found should be a top priority.

An SEO-optimised website is one that is technically sound, search-engine-focused, and user-friendly. Paying close attention to your website SEO means that when someone Googles your product or service, they find your business – and fast. 

While you’ve probably heard that SEO is a useful and necessary strategy, you may not be exactly sure what SEO entails in today’s digital age – or what the noise is all about in the first place. 

Done right, website SEO is the gift that keeps on giving. A sound SEO strategy leads to:

  • Better visibility
  • An increase in traffic
  • Higher credibility
  • More leads
  • More revenue.

Curious about how to make your website SEO-friendly? In this guide, we’ll break down what SEO is, the importance of SEO for growing your business, and how to implement best practices for a Google-loving, SEO-optimised website. 

What is SEO, and how does it work?

If you’re new around here, SEO is short for Search Engine Optimisation. Simply put, SEO is why you find exactly what you’re looking for when you type ’emergency plumber’ into Google. 

Website SEO helps search engines, including Google, Yahoo, and Bing, with three things:

  • Finding the information (or web content) you publish on your website
  • Ranking your website against similar websites
  • Matching the most relevant web content with a user’s search term and their location.

The ultimate goal of on-page SEO is to improve the visibility of a website as it appears on Google and other search engines, ensuring it shows up near the top of the page. By implementing SEO best practices, you will increase visitors or ‘organic traffic’ to your website. 

A Google search result showing 'One Stop Media' as the top result.

We can help you get the right message in front of the right customers. To partner with an experienced SEO website analyser, send us a message or call 1300 305 619. 

How do I make my website SEO-optimised?

Improving your website’s SEO starts with a solid strategy – or, in other words, taking the necessary steps to set your business up for SEO success. In good time, these steps will improve your visibility, rank you higher than your competitors, and guide potential customers to your website.

What does an SEO-friendly website look like? We’ve got you covered with a handy website SEO checklist:

1. Review website structure

If you’re creating a new website or updating an existing one, you’ll need to consider the website’s structure. Just like a house needs a strong foundation to stand tall and sturdy, a website needs a well-structured and uncluttered layout to perform well in search engine rankings.

2. Set up your Google Suite

The best things in life are free, and that includes Google Search Console and Google Analytics 4. Google Search Console (GSC) tracks your site’s organic search performance on Google’s search engine. Meanwhile, Google Analytics 4 (GA4) is the latest, privacy-focused version of Google Analytics. Setting up GSC and GA4 is essential for tracking progress and identifying potential website errors and areas for improvement.

 3. Do your keyword research

Keywords are common terms and phrases users type into search engines when looking for information. For example, ‘cafe in South Melbourne’ or ‘bulk billed doctor near me’. The search engine then ranks content that is more likely to meet that user’s needs based on the query. By strategically incorporating researched keywords into your website content, you can enhance its visibility, attract more organic traffic and get your website to the top of the page. 

 4. Make it mobile friendly

Globally, most website visits come from mobile devices. With this in mind, integrating a responsive design so your website seamlessly adapts to any device people use is more important than ever. A well-designed mobile experience encourages users to engage with your website and become loyal customers. 

 5. High-quality content is key

Thoughtful and considered content is vital to improve your website’s SEO performance. Search engines love fresh, informative, and relevant content that is valuable to users. Make sure your content is well-written and optimised with relevant keywords.

Pro tip: Blog posts are a great way to consistently showcase new content and show your expertise in your industry. If you want to learn more about blog writing, our recent article, ‘6 tips to supercharge your SEO blog writing,’ is worth a read

 6. Looks do matter

While content and keywords are important for search engine optimisation, a website’s overall look and design can also play a significant role in its ranking. Search engines like Google take into account UX (user experience) while determining how to rank websites. A visually appealing and user-friendly site is more likely to attract and retain visitors. 

 7. Understand the need for speed

There’s nothing worse than a website that moves at a glacial pace, and Google wholeheartedly agrees. Increasing the speed is one way to improve a website’s SEO performance. In today’s fast-paced digital world, users expect websites to load quickly and efficiently. In fact, research has shown that page load time with a one-second delay can result in a 7% reduction in conversions. 

8. Don’t forget about internal links

Internal linking refers to linking one website page to another page within the same website. Interlinking is a great way to help pages get indexed (show up on Google), gain additional link equity, and provide readers with another valuable resource while they digest your content. 

9. Take note of title tags and meta descriptions

Title tags are the clickable headlines that appear in the search engine results pages (SERPs). These titles should describe the page in fewer than 70 characters. Then, under the title tag, you’ll see the meta description, which gives you a short summary of the page in fewer than 150 characters. Small but mighty, title tags and meta descriptions help search engines understand what is covered on each page and determine its relevance to what people are searching.

A diagram illustrating a Google search result for the keyword One Stop Media.

10. Consider a website SEO audit

One of the strongest options for improving a website’s SEO is to conduct a thorough audit. A website SEO audit involves analysing your website to identify areas for improvement and opportunities for optimisation. As an example, an audit could pinpoint what keywords need to be updated, added, or retired. 

One Stop Media: Website and SEO Services 

By now, you’ve got a grasp on how to improve website SEO. On the other hand, if your head is still swimming with questions, we don’t blame you. One Stop Media exists to help you make sense of the ever-changing world of SEO. 

Our approach is data-driven and supported by insights gained from real-world experience. With careful and strategic planning, we can develop an SEO strategy that helps your business thrive online. For an obligation-free chat, call 1300 305 619.