The rise and rise of social media over recent years has meant incredible opportunities for business owners across the globe. We’ve seen Facebook, Twitter and Instagram each evolve in leaps and bounds to the advantage of business owners who through the years. For the most part, many would never have guessed that social media marketing had the power to push business so fiercely.
It’s a common mistake to opt for a blanket social media presence: just just because you can join a platform doesn’t mean you absolutely should. Choosing wisely means you get to pre-figure your most appropriate sounding board, and you won’t create extra, unnecessary work for yourself through a number of accounts you can’t adequately feed.
But which platforms and services are right for you, and what do you need to consider before launching a social media campaign?
Facebook, Pinterest, Instagram, LinkedIn and Twitter all offer something different. You can find out a lot about how competitors are engaging with clients simply by viewing their pages. Where are they really connecting with their target market? Don’t just look for numbers- look for lots of good, authentic interaction too. Ince you feel you’ve got a better understanding of where and how your customers interact, choosing the perfect platform is simple! Happy posting!
Looking to engage with a social media expert? We are a leading Social media and marketing company. For business in Melbourne, make One Stop Media your first choice. Call us on 1300 305 619 today.