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Web Development
3 minutes
One Stop Media

Online marketing strategies fail a business when visitor can’t find any relevant information and above it, if the website is not loading. Retail and wholesale business is moving to online market where they are selling services and products with same reputation as in physical market. Today customers are intelligent enough to think, decide and make perception about a company by just looking at their website. Google analysed that if a website’s loading time is more than 5seconds, it loses its one forth of visitors. The more the loading time, more decline in the business. Do you know:

  • A faster site will increase your conversions.
  • A faster site means Google will love you.
  • A faster site will provide a better experience for your customers and visitors, resulting in fewer bounces.
  • The speed of your site is part of your brand.

The issues behind the loading time problem are normally the backend coding and designing. Designing your website from a professional coder which can minimise the line of code by not repeating the code and summarising it by assigning a ‘function’ to a repetitive code and calling the same function where ever required. This is conquered by using CSS style sheets. Some of the other tips are as follows:

Modify your images with Photoshop:
Using large sized images on the website is not a good practice. We are not restricting people to use HD images, but think about it for a while if you choose a 4Mb of an images as your banner image of home page with a sliding effect of 4 images, in total your banner image is having 16 Mb of images. If a website is an e-commerce store, they often have 500 products with 500 images. You can estimate the image’s size.

When editing your images in Photoshop, we can use different format you choose the image quality to be high level. With this optimisation, image quality will remain same and the size will be reduced. This technique helps in reducing loading time issue.

Working with plugins:
It’s not just speed, your choice in plugins will be a common reason behind a lot of WordPress problems. Because plugins are written by different developers with varying skills, you need to be careful what you install and how many you install.

As a general guide, we like to keep sites to fewer than twenty plugins. A better rule of thumb is ‘less is best’. If you can have zeroed then that’s fantastic, but probably unrealistic.

Bad code makes your site a ticking time bomb that could explode and crash as soon as your next traffic bumps. This is why you need to choose a clean theme. The Genesis Framework and every single child theme from the StudioPress team are exactly that. This is also why you need to keep your plugin folder as clean as possible. Keep only the plugins that you need for essential functions. And of those, keep only the ones with solid, proven code behind them that are actively supported. WordPress is a strong piece of software. It can handle 40+ plugins if they are all the right ones. But it only takes one bad apple to spoil the bunch. A single faulty plugin could make your site run 72.7 percent slower, which is the exact opposite of what we’re aiming for here.

Some WordPress caching plugins are available, so you may want to use one if you have a lot of plugins. A caching plugin will set some CSS and JavaScript files into a cache, allowing repeat visitors to have a better experience on your site. Hyper Cache, W3 Total Cache, and WP Super Cache are three such plugins.

Choosing a right Host and DNS:
Make a quick decision about the host. If your host is cheap and you are facing downtime problems regularly, it is a time to move to a WordPress host. The best option now days is moving your entire data on cloud. With cloud you will never face any downtimes or failure problems.
One Stop Media always refer cloud to its signed up clients because on cloud there is not struggle in hosting your website. Improvements by 70 % can be realised when turning your website server as Cloud. Cloud provides best CDN (content delivery network) which host your non-dynamic data and turns it into cache, which abruptly boosts your website’s speed.