Home RESOURCES Three Ways to Tighten and Sharpen Content that Makes it INTERESTING
Content Marketing
2 minutes
One Stop Media

What is it that makes content work? If you’ve ever sat at a screen racking your brains for inspiration, you’ll know very well: it doesn’t come easy.

We’ve compiled a handy guide to help you navigate the difficulties of deciding on content that works- like, really works. And if that fails to get your creative juices flowing, why not reach out to a professional content producer and chat about the methods that can be used to get the results you really want?

We know that content can be deemed successful because of the way consumers share and react to it. So what kind of writing tends to make an impact when you really want to catch the mind of your reader?

Time is of the essence.

When it comes to good content posts, the writer’s responsibility is to get to the point fast. It’s worth pointing out here that we know word counts are a priority when it comes to content – and that the biggest mistake you can make when it comes to content is filing the page with waffle. Don’t do it. Readers are scarily quick to pick up a time waster who has the recipe they want hidden at the bottom of a page of category six under-the bed fluffy stuffing and stories they don’t have time to hear.

Problem Solution

Scratch the Itch.

Solutions are EVERYTHING. Show the audience that they can satisfy a craving. Easily. Show them with a simplified, easy-to-digest take on recently-released technology. Or do it with the world easiest chocolate cake recipe. Do it with the fastest most surefire way to keep bored kids busy in the school holidays. Do it by giving them the most effective 2-minute meditation they’ll ever complete. Make it easy, fast and reachable NOW, and you’ll nail it.

Embrace Zany.

Go PIXAR on the ending. There’s WAY too much cardboard out there- be the spicy pie.  If your reader knows how it all ends before you’re finished, guess what? You’ve lost them. Build on being unpredictable in a good way and you’ll keep a reputation for good content.

Lastly, it’s important to show your audience that anyone can win. We all want to be reminded that life has room for all of us to succeed in some way. When we make winning look possible, we become heroic – yes, even if we’ve never won a single thing in our lives.

One Stop Media are proud to develop content for a range of national and international businesses that need great content to stay relevant in their field. If you’d like to find out more about how great content can truly raise the roof on the way you do business, feel free to reach out to our team today. Call the team at One Stop Media on 1300 305 619 today.