When you’re looking for a digital marketing agency, it can be hard to determine if they will be a real asset to your business. What do digital marketing agencies actually do, and will it bring me more customers?
Thoughts like this might be running through your head. To help you make the right decision for your company, we’re talking about this topic, breaking it down into typical activities that digital marketing agencies conduct on your behalf to meet your marketing objectives.
Digital marketing is the online arena for marketing efforts, which has grown exponentially over time as more people are on their phones and other devices daily. Typically, online marketing involves using newer media and technologies to attract potential customers to a brand or company. ]
Before digital marketing, marketing was limited to print, TV, radio, or billboards in cities. Marketing messages were “broadcast” over these media. As, at this stage, marketing was in its infancy, the key was reaching as many people as possible in the hope that some segment of the audience would be interested in what was being sold.
There are a few differences between this approach and modern marketing, mainly online. Firstly, they are not simple broadcast messages going out to anyone and everyone.
Digital marketing allows you to reach niche audiences more likely to convert into paying customers, which means more return on investment. Secondly, some digital marketing channels, such as social media, are much more interactive, and a brand may even use user-generated content (UGC). Brands now need to “listen” just as much as they “speak”.
A digital marketing agency is a business that provides a wide range of services that support companies that want to reach their customers online. They work on everything from web design and development to social media management and online advertising.
When you hire a decent digital marketing agency, you outsource your digital marketing to a company specialising in that field. This action frees you up from having to hire and train internal marketing staff while still keeping your finger on the pulse of digital marketing developments.
There is a range of activities and functions conducted by digital marketing agencies as they work to raise awareness of your company, generate leads and fulfil any other objectives you agreed upon. Here are some common activities digital marketing agencies often engage in:
Digital marketing strategy and advisory
Not every digital marketing agency offers this service, but the leading ones certainly do. If you don’t first make time to establish a solid strategy, it is hard to make progress. That’s why at One Stop Media, we have an advisory service that allows us to find out about your business, goals and objectives for the coming year and beyond. Then we can work holistically to ensure all marketing initiatives are aligned with your goals.
Website user experience (UX) and user interface (UI) design
Nowadays, people have shorter attention spans online, so it’s important to do everything you can to create a positive user experience for people on your website. When potential customers stay on your website for longer, they get more value from the information on it and are more likely to make a purchase or an enquiry.
Your website doesn’t just need to look good; it also needs to function correctly to ensure people can use it without getting frustrated. When you hire a digital marketing agency in Melbourne, you also get a team of website developers at your disposal who can quickly troubleshoot any website glitch and fix it for good.
Search engine optimization (SEO) and search engine marketing (SEM)
When someone types a query into Google that relates to what your business does, you really want your company website to come up high in the search engine results pages (SERPs). Well, SEM can help you with that, from the combined effort of organic (SEO) and paid search.
Email marketing or electronic direct mail (EDM)
One of the most potentially successful ways to reach your business audience is through email marketing. Once a customer is on “the list”, by giving consent to receive emails from you, you can email them regularly with helpful hints, sales, useful information and other freebies to keep them loyal to your brand.
Social media marketing
Social media marketing is still the flavour of the month, but knowing how to use it to its full potential as a business owner can be hard. How do you come up with ideas, let alone a whole strategy? That’s where a good digital marketing company can step in and give you some support with your social media strategy and implementation.
Content marketing is part of the long-term game for your digital marketing efforts. Writing monthly blog posts will help establish you as an authority in your field. Content marketing can also help you be found in the SERPs we discussed earlier with the judicious use of SEO.
We do all of the things listed above plus lots more. But the most important stage is the digital marketing strategy and advisory sessions, where we seek to understand the ins and outs of your business and where you want to be in the next 12 months. That information allows us to align our activities with your goals.
Let us get to know your business. Contact us today.