Previously, we’ve addressed how to create a content marketing strategy that is best suited to the needs of your business. But what does this content strategy really do for you? How does it integrate into the bigger picture of your digital marketing strategy?
You may be thinking ‘isn’t content writing and blogging enough for me to build a brand presence online? Why does it need additional marketing?’ While content writing is absolutely crucial to boosting SEO and your brand’s presence in search engine algorithms, it is only the meat of your digital marketing. Content marketing is the secret sauce that truly elevates it to make it work as a full meal, metaphorically speaking. Here are some reasons why content marketing is absolutely crucial to the digital strategy recipe for your business.
As mentioned above, getting your written content to work for SEO requires a solid marketing strategy. It’s not enough to produce generic content with no targeted audience, as this will inevitably be swept under the rug of the algorithm. Adding keywords that have high search volume and are relevant to your business, including powerful backlinks, and creating unique data-driven content is what truly drives up the numbers. By using content marketing to create the right SEO strategies, you put in place a long-term plan for increasing your return on investment (ROI).
Another great benefit of targeted, fresh, and exciting content is that it does wonders for your brand image and keeps it relevant in the fast-changing online landscape. When developing a content strategy, it is not enough to schedule blog posts; you also need to consider your business’s values, its vision and customer goals, and what differentiates you from the competition. Not only does this keep your content fresh, but ensures that it is brand-forward and marketed to the right audience.
This is a direct segue from boosting your brand image, because your content is what directly reaches your target audience when it appears in search results of targeted keywords. What can you sell your customers through your content, and what additional information can you offer them that makes them stay loyal to your brand? When you use content marketing to answer your audience’s most burning questions, you strengthen your relationship with them and improve your brand’s reputation, as they will recommend your business to others who may be interested in what you offer.
And this leads us to the all-important aspect of increasing your company’s ROI – increasing your conversion rate through the conversion funnel, where you convert clicks into a lasting audience. Content marketing helps you define an effective strategy to establish this pipeline. Whether it’s targeted advertising, relevant content with the right keywords, or highly effective social media posts, they all contribute to increased brand awareness and enable it to reach potential customers. And by updating your content strategy to meet customer needs, you make sure they pass through the funnel with no jitters and are here to stay.
If all of this sounds exciting but overwhelming, then don’t hesitate to consult a boutique digital marketing agency in Melbourne for assistance. At One Stop Media, we use real data and real analysis to drive our processes and understand your business and relationship with your customers. We can help you make sure your content strategy stays ahead of the game. Contact us today to find out more about what we can do for you.