The Need for Video Content
Webmasters around the world are always in constant search of ways and means to optimise websites and increase rankings on all major search engines. But this is easier said than done. SEO experts are facing stiff competition as millions of content are being uploaded everyday and thousands of SEO professionals are simultaneously striving to achieve their only goal – to get business on the first page of Google SERPs.
The keyword here is to create unique and engaging content guaranteed to capture the imagination of the visitors. And what better way to do it than have video content running parallel with written text. Videos and animation helps to draw more focus to the website than conventional words. One video can convey the meaning of a thousand words and is more appealing to watch. Matched with selected normal material, it is slowly turning into a dream come true for SEO professionals.
However, while normal SEO has fixed procedures and techniques, getting exclusive standalone videos on YouTube to publicize products and services and getting them to rank high enough is an altogether different proposition. Statistics related to YouTube are mind blogging. About 200,000 videos are uploaded every day and over a hundred million videos are watched daily on this site. Under these circumstances a single video would sink without a trace.
This is not to belittle the value of videos and more specifically those posted on YouTube for online digital marketing campaigns. While it is acknowledged that YouTube does not generate as much social media engagement as Facebook, Twitter or Tumblr, its effectiveness in generating interest cannot be questioned at all. Hence, it is worthwhile to attempt YouTube video marketing considering that the site is ranked third most popular in the world as well as being just below Google as a search engine. There cannot be a bigger reason than this to optimise content on YouTube.
Blended Search – The Latest SEO Mantra
Google lays great stress on providing searches with the finest results through blended search and tends to prefer sites that are topped up with images. This is based on acknowledging value of a website that has a good mix of regular content and eye catching videos, thereby increasing its rankings.
Small businesses stand to gain most from this approach. By creating good quality SEO-friendly videos and leveraging blended search it is possible for them to compete in rankings with established companies. But it all depends on the quality of the video, its appeal and popularity on YouTube.
Techniques that Help to SEO Optimise YouTube Videos
Following a few simple techniques can help create an SEO friendly YouTube video.
Meta Description of the video is an effective tool to take viewers repeatedly to your website. One of the simplest ways is to add links at the beginning and end of the Meta Description. It should be of paragraph length with video optimised keywords in it. Variants of video Meta Description include tagging your business location so that the video is shown in Google places and Google Maps and putting keyword rich subtitles and captions that has specific SEO text that can be crawled.
By following these simple steps, it is possible to increase search engine rankings for your video both on YouTube and Google.
If you are looking for a top online marketing firm for your video marketing campaign and to optimise it from a SEO standpoint, consider Onestopmedia as your first choice. We are based in Melbourne and have successfully carried out similar online promotional activities. We will ensure that your video results in increased sales, higher brand awareness, more qualified leads from social media platforms and a boost to search engine rankings.
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