Are you going to revamp your home page for better conversion? Giving it a sharp and attractive design is not all that is essential, but you must also arm it with all the necessary functionalities that are known to convert. Because this is the only objective a website is designed – to convert your visitors into customers and get new business?
Appearance, simplicity and consistency are the core factors that offer a great user experience to your visitors. It will surely encourage your visitors to buy from your site!
Opt for a simple layout and color scheme defining your branding. Place logo clearly in the header, which should also incorporate a prominent title, explaining the purpose of your website. Right placement of message is necessary for your visitors to bond with your business.
You must place a navigation bar close to the header, linking to all key pages on your site. This will not only make it simpler for your visitors to understand your website navigation, but will also attract search engine crawlers, thus make it more often appear in the search results.
People are crazy about quality, free information that can help them make faster, more advance decisions. Share high quality blog posts, case studies, whitepapers etc. in your landing page. And this all for free!
Your customers would be happy and you too as your site will gain a competitive edge over your keyword competitors.
Images tend to be more interactive and directly relate with objective of the business than content. It is the simplest way to communicate to your users. If it can manifest what the visitor would get, it increases the possibility of conversion.
A prospect is always on the lookout to understand if they can trust on you. It is a good idea to incorporate some trust indicators like trust budges. It could be credible partnership or client logos and awards you’ve received.
Client testimonials also display the level of trust you enjoy amongst your clients. You can put simple and short testimonials on your homepage showcase your credentials.
Place your most updated contact details and indicate right and clear calls to action wherever required. Better put two calls to action, one above the panel of home page – in header and another at the footer. But beware do not overdo it, as it could be annoying to the visitors and my drive them away.
You may also consider some additional points like, make the benefits to the customer clear, avoid cluttered site design, ensure your site is compatible with all browsers and devices etc. These are some of the most effective and wisely conceptualized website landing page that can not only drive your visitors but can also help you convert your visitor into customers for sure!
As a Webmaster, if you are not concerned with the load time of web pages then you may be losing traffic FAST! A recent study by Aberdeen Group found that even one second delay in the load time of page
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One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
We just opened our new hairdressing salon and wanted a clean, welcoming website to get our name out there. Ralph and Nick designed a fabulous website for us that garnered a lot of compliments. They listened and gave us what we wanted even though I was a very fussy client. Thanks again guys! Opal
Our catchy green website created by One Stop Media is very well presented to introduce our love of tree care to its visitors. We have found that the marketing campaign has helped our business grow and increased number of calls we are receiving. We are very happy with the return we get....
I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!