Web design Basics

In the digital world of today, a website is the face of your business. A good attractive, easy-to-navigate and information based website is the key to business growth. The more appealing a site, more will be the time that a visitor will remain on it resulting in a higher rate of conversions. Before designing a site, there are certain principles of web design basics that have to be kept in mind.

message of the site

    • Message of the site – Decide on the purpose of the site and the message it needs to convey. It might be a hard-sell e-commerce site pushing sales or just a site that gives information of the product, about your company, the research being carried out and new innovations being tested. The very structure of the website will reflect its purpose.



    • User-friendly features – One of the most important aspect of web design basics is its ability to hold on to the attention of the visitor. The site should have a structure with plenty of pointers similar to highway signs. The user should be able to navigate throughout the site easily and comfortably. A site that is difficult to comprehend by the common man is useless. He will quickly leave the site and the resultant high bounce rate will adversely impact the search engine rankings. For example, in e-commerce sites, a potential customer should be able to see the products, reach the cart, place an order and make payment, all in one easy flow.



    • Lucid and clear content – This is what ultimately matters and any visitor should be told in a very clear and logical manner all details about your business. Adequate information must be conveyed without cluttering up the site with complicated facts. Remember, there will be all types of visitors and the site has to cater to both the layman and the expert, until it is a highly advanced scientific or technical site for a niche market. Make the content informative, simple and easy to understand and one that will be able to hold on to the visitors’ attention for long periods.



  • Layout of the website – While content is very important, web design basics should put great emphasis on the layout and presentation. Visiting your site should give the visitor a certain amount of pleasure. This will make him come back repeatedly. Images, videos, splash of color, pleasing font type and size all go together to make it visually appealing.


It should be kept in mind that a website should be a judicious mix of all four. Good content is irrelevant without a good layout and both become immaterial if the visitor cannot navigate the site easily. Concentrating on optimizing web design basics will take care of any glitches.

Related Post
Boost Website Conversions with Effective Call-To-Actions


Boost Website Conversions with Effective Call-To-Actions

Your website is the mirror of your business and hence it is but natural that its structure should be in a manner that encourages growth, expansion and sales. This in no way means that the site should



Why are squeeze pages Important

Before going into the intricacies of squeeze pages, knowing why they are so important and how to optimize them, let us start with their basic definition. A squeeze page is a landing page that should b

Can’t you speak Front-end and Back-end


Can’t you speak Front-end and Back-end?

One stop media is a highly talented and well qualified team of experts. We are planning to provide a series of updates for people who are not familiar with tech terms. Knowing these terms helps in und

Grow your business with One Stop Media
  • Show up in results when people search for what you offer
  • Drive more website visits
  • Get more phone calls
  • Increase your online sales
  • Increase store visits
  • Transform your digital transactions and interactions


Google Rating