Web design trends seem to evolve at a similar cut-throat rate to trends in the fashion industry. To be sure that your website isn’t dated, dull and “so last season”, it’s important to keep up with what’s in vogue and what’s now old-fashioned. An outdated website can cause more problems than just making your brand appear un-cool. You’ll lose customers because of a slow loading speed, an unresponsive site or a web page that appears spammy. Customers lose patience and trust with your company, and move onto the next site that is much easier on the eye and more simple to navigate. We’re still in the early days of 2018 and we’re guaranteed to see new website design trends in Australia throughout the year. Have confidence in the image that you’re projecting to your customers, by working with a competent web design company that knows how to keep your site on-point.
The internet hasn’t always been so pretty. In fact, we’ve come a long way in the design and development of websites. Before we time travel into the future of web design trends, take a look into its history and see how rapidly changes can occur.
In the “Dark Ages” of web design, online users were presented with all-black screens. Websites were as simple as could be and screens contained just a few monochrome pixels. Symbols and tabulation were used to make up web design, which was always text-only.
Web designers figured out nifty ways to use tables to create structure to web pages. Putting tables within other tables and mixing static cells with fluid cells became the common way to design the modern web pages at this time.
Although it was the best known way to structure information, it was difficult to maintain the design of tables. Developers had to take the layout devised by a designer and try to figure out how it would work in practice. That said, tables came in useful for features like trying to align things vertically and setting items up in a grid.
When Flash became the hot new technology, designers had a freedom like they’d never experienced before. They could now use this tool to create any shapes, layouts, interactions and animations they wished for. Flash contains the end product in a file and sends it to the browser to be displayed.
Of course, this only worked if the online user had installed the latest Flash plug-in, which had to be updated fairly regularly. Whilst it opened doors for fancy features like interactive effects and splash pages, it wasn’t very search-friendly and took a long time to load. In 2007, Apple decided to abandon flash and from there, it started to decay.
CSS, or Cascading Style Sheets, was born soon after Flash. From a technical viewpoint, it offered a better and more accurate approach to structuring web design. The concept behind CSS was to separate it from HTML. While HTML looked after content, CSS was in charge of presentation and formatting.
It took a few years for all browsers to fully support CSS and even then, a lot of bugs were experienced. Most developers experienced issues because of this and the whole process would have been much more straight-forward if all browsers were able to support the CSS declarative language.
Ethan Marcotte coined the term “responsive web design” to describe ways of using the same content in varying layouts. For the online user, responsive web design means that they’re able to view a website clearly on their phones or tablets. For a designer, this means the added task of mocking up multiple layouts. A developer would focus on download speeds and how elements are served to the user.
To allow for effective and responsive web design, we got rid of fancy effects and aimed to streamline the process. Flat design is the idea of simplifying visual elements, so shadow effects and other unnecessary ornaments became viewed as tacky. Instead, content was priority.
Now, thought goes into the quality of copy, fine photography, thoughtful layouts and the hierarchy of content.
Now, web design companies in Melbourne and the rest of Australia are taking cues from the past and looking towards the future. Just where exactly is web design heading? And how do you keep up with it?
As mentioned earlier, trends change every year. New tools and concepts can come about without much warning and it’s down to your web design company to adapt to those trends and offer the best possible user experience.
To keep your site looking fresh and modern, here are the 2018 web design trends you’ll want to make a note of.
The website design industry across Australia is constantly making changes to stay relevant. In recent years, we’ve seen some exciting innovations that are changing the way we interact with websites and companies online.
360° video and Virtual Reality (VR) is slowly pushing its way through the noise. For now, it only seems to be having an impact on large companies, but this could change in the near future. Incorporating VR or 360° video onto your pages adds a breathtaking and immersive experience for customers and there’s no more exciting way to showcase your product.
Chatbots are likely to continue to make their mark on web design and the way users are able to interact with your brand. They’ll get even more complex and human-like so businesses are empowered to automate sales and communication, even when they’re not online. Conversational interfaces allow brands to showcase their personality and give customers an approachable, simple method of communication.
Authentic photography will take over and stock photos will continue to decline. Stock photos can reduce the trust that users have in your website. Not only that, but they’re usually about as cheesy as it gets! There’s no need to do a course in photography, though, as websites are popping up with downloadable, high-quality images for your use.
Do you want to stay ahead of web design trends and ensure your brand stays current and exciting? One Stop Media is a web design company in Melbourne that understands that web design impacts every part of the online user experience, so we aim to get it right.
Our experienced designers carefully plan every aspect of your site to ensure you have a stylish, functional and responsive web design. Delivering the best customer service to you and the best experience to your customers, choose One Stop Media for web design in Melbourne and the rest of Australia.
Getting in touch is simple. Send us an online enquiry or call us on 1300 305 619 and we can bring your website into 2018!
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