Almost every modern business owner has been there before: You’ve been informed that your content value is too low. You probably knew, and maybe you didn’t mind: after all, the most important things to get right are there- isn’t content just a flaky peripheral…a couple of pics here and there or a word or two about your best-selling product lines?
First up, while content production isn’t just about words it is important to never again underestimate the power of a well-written blog. And primarily, that you don’t have to be an undeniably good writer to write great content.
Say that again?
LOUD AND CLEAR: you don’t have to be a good writer to be a great content producer. Granted that it helps, what you really truly need is the ability to tell a story. Here’s why.
The rule is, that improving SEO rankings and obtaining the traffic you want trades off with great content. Freshly baked content, (nothing reheated, pre-packaged or template-ey) that is fun to read does the trick. Think of it this way:
In social media, your favourite posters aren’t always your grammatical heroes. They don’t go on about the same thing in five different ways. They don’t spend too long talking about themselves. They are relatable. They are humble. They are fun. While not all content can be associated with the casual nature of social media posting, the way it reads can, for the most part anyway. The message is clear: we didn’t come to you to be bored out of our skulls, so feel free to make our trip to your website worth it.
If you think you can get away with regurgitating the same old shtick with different bite marks, think again. Google recognises re-hashed content. To be seen as original, you need to stretch, a lot.
Say, for example, you run a nail salon. You’re going to have to think of more blog topics than “This Season’s Manicure Specials”. Instead of remaining absolutely anchored to your vanilla code, you’ll need to explore and be brave/original yourself. Topics that explore the evolution of your business throughout history, the scientific impact of mood-boosting manicures, the reasons we have actually fingernails– anything but something which has been posted before. Find a way to relate it back to your day to day business and you’re done and dusted. The more you practise, the better you’ll become.
Want to see what irrefutably good content can do for your business? Our team of content producers are ready at the helm to get started on delivering freshly baked content your target audience will love. Sound good? It should. Dial the team at One Stop Media on 1300 305 619 today.
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