Almost every modern business owner has been there before: You’ve been informed that your content value is too low. You probably knew, and maybe you didn’t mind: after all, the most important things to get right are there- isn’t content just a flaky peripheral…a couple of pics here and there or a word or two about your best-selling product lines?
First up, while content production isn’t just about words it is important to never again underestimate the power of a well-written blog. And primarily, that you don’t have to be an undeniably good writer to write great content.
Say that again?
LOUD AND CLEAR: you don’t have to be a good writer to be a great content producer. Granted that it helps, what you really truly need is the ability to tell a story. Here’s why.
The rule is, that improving SEO rankings and obtaining the traffic you want trades off with great content. Freshly baked content, (nothing reheated, pre-packaged or template-ey) that is fun to read does the trick. Think of it this way:
In social media, your favourite posters aren’t always your grammatical heroes. They don’t go on about the same thing in five different ways. They don’t spend too long talking about themselves. They are relatable. They are humble. They are fun. While not all content can be associated with the casual nature of social media posting, the way it reads can, for the most part anyway. The message is clear: we didn’t come to you to be bored out of our skulls, so feel free to make our trip to your website worth it.
If you think you can get away with regurgitating the same old shtick with different bite marks, think again. Google recognises re-hashed content. To be seen as original, you need to stretch, a lot.
Say, for example, you run a nail salon. You’re going to have to think of more blog topics than “This Season’s Manicure Specials”. Instead of remaining absolutely anchored to your vanilla code, you’ll need to explore and be brave/original yourself. Topics that explore the evolution of your business throughout history, the scientific impact of mood-boosting manicures, the reasons we have actually fingernails– anything but something which has been posted before. Find a way to relate it back to your day to day business and you’re done and dusted. The more you practise, the better you’ll become.
Want to see what irrefutably good content can do for your business? Our team of content producers are ready at the helm to get started on delivering freshly baked content your target audience will love. Sound good? It should. Dial the team at One Stop Media on 1300 305 619 today.
The very concept of digital marketing services in Doncaster, Melbourne includes many aspects – affiliate marketing, PR marketing, reputation marketing, social media marketing and search engine optim
Marketing in the traditional sense is the process of communicating the value of goods and services by the business owner to the customer. In today’s digital Internet driven world, it requires great
With 2018 hot on our heels, small businesses around Melbourne and Australia are thinking about the best marketing strategies to adopt moving forward. There’s no cookie-cutter approach to choosin
One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
We just opened our new hairdressing salon and wanted a clean, welcoming website to get our name out there. Ralph and Nick designed a fabulous website for us that garnered a lot of compliments. They listened and gave us what we wanted even though I was a very fussy client. Thanks again guys! Opal
Our catchy green website created by One Stop Media is very well presented to introduce our love of tree care to its visitors. We have found that the marketing campaign has helped our business grow and increased number of calls we are receiving. We are very happy with the return we get....
I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!