We focus on the numbers. This goes beyond traffic and conversions. We reverse-engineer your business plan and unlock the data required to build an integrated e-commerce marketing strategy and achieve your revenue goals. Through our e-commerce strategy, we execute your business plan as it should be from the beginning and achieve real business outcomes.
For an E-commerce store to convert visitors into buyers, we need to understand your customers and the conversion pathways. Visitors will only exchange their details and transact with your business if they feel confident with the shopping experience. Key aspects you should consider for your site include: Security, Simplicity of Design, User-Friendly, Quick Loading, Organised Product Categories, Easy Checkout and Social-proofing and Customer Reviews. Multi-payment options and multi-language support for global presence are also ways to increase the rate of visitor conversion to buyers.
A well performing E-Commerce website should have the latest features and updates in real-time. You could consider offering incentives to buyers, such as free shipping or exciting deals and offers. Enhance user experience by presenting product-related news and product categories based on some of your most popular items. For complete and simple navigation, opt for search boxes, a login space, icons for payment systems and even online chat.
We’re ready to take on the challenge. We help businesses unlock their full potential through digital channels and e-commerce strategies. Our process allows for essential brand discovery, analysis and business planning to ensure we set clear and measurables. From here, align your digital strategy with your business plan by reverse-engineering to the closest possible integration. From here, we’re ready to execute and begin achieving your business goals in partnership together.
Brand discovery
We host a brand discovery session to find out what your brand is all about. This includes finding out the story behind your business and where you want to be in the not-too-distant future.
Identifying your audience
We take the time to see how your business is performing online. Our aim is to find out who your captive audience is, where there are opportunities to grow your business and how our digital marketing execution can be used to achieve your business objectives.
Goal setting
Here we start defining realistic goals and objectives based on the numbers. We align these goals and business objectives with the outcomes you want for your business. It’s then a matter of establishing a timeline for the outcomes you want to achieve.
By understanding your goals for the future, we can develop a digital marketing strategy that contributes to them. Through data analytics, we can track your campaign’s performance. As new data comes in, we can identify where your campaign is performing well and where improvements can be made.
With data analytics, we can also discover new opportunities for your business. We use some of the latest data analytics tools and platforms for conversion tracking, website analytics, and heat mapping. All the information from data analytics gives us a clearer picture of where new customers and opportunities lie for growth.
Brand discovery
We host a brand discovery session to find out what your brand is all about. This includes finding out the story behind your business and where you want to be in the not-too-distant future.
Identifying your audience
We take the time to see how your business is performing online. Our aim is to find out who your captive audience is, where there are opportunities to grow your business and how our digital marketing execution can be used to achieve your business objectives.
Goal setting
Here we start defining realistic goals and objectives based on the numbers. We align these goals and business objectives with the outcomes you want for your business. It’s then a matter of establishing a timeline for the outcomes you want to achieve.
Check out our recent project work and see how effective a true digital marketing campaign can be.
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1300 305 619